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To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
(University of Missouri--Columbia, 2016)
One content marketing strategy currently proliferating on Facebook is the use of "clickbait," or sensational, headlines to attract readers to view the content being marketed. The aim of this study is to examine how the use ...
Effects of infographics in science communication : learning preferences and prior knowledge as moderators
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Infographics have emerged as a popular means of conveying information in a variety of fields. In particular, infographics are considered as useful ...
My blogger told me it was okay : processing and persuasion of youth risk behavior via parasocial interaction and health beliefs /
(University of Missouri--Columbia, 2016)
This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ...
Climate change news and trust : the influence of news source, frame and political ideology on judgments of credibility
(University of Missouri--Columbia, 2016)
Comparatively few studies have examined the effects of frames employed in climate change news articles (Corbett, 2004; Hart, 2011; Leiserowitz, forthcoming; Nisbet et al., 2013). The current study aims to address that ...