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Conscious branding
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram ...
Effects of infographics in science communication : learning preferences and prior knowledge as moderators
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Infographics have emerged as a popular means of conveying information in a variety of fields. In particular, infographics are considered as useful ...
"Name one genius that ain't crazy" : misconceptions of musicians and mental health in the online stories of Pitchfork magazine
(University of Missouri--Columbia, 2016)
The idea of the musician in a pop-culture driven society is a powerful one. Their function is far from a utilitarian one for it spirals out into numerous directions: Truth-teller, critic, pacifier, culture shifter. Because ...
Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)
Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...
Preserving the lost cause through "Dixie's football pride" : the Birmingham News' coverage of the Alabama crimson tide during the core of the civil rights movement, 1961-1966
(University of Missouri--Columbia, 2016)
This study examines college football's role in redefining the American South's regional identity in the century following the Civil War. During this time, southern college football began to resonate in many respects with ...
A social identity analysis of racial minority professionals working in the advertising and public relations industries
(University of Missouri--Columbia, 2016)
The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...
True beauty : a focus group analysis on interpreting messages of outward appearance in print teen magazines
(University of Missouri--Columbia, 2016)
This study explores how teenagers interpret, utilize and make sense of messages of beauty and outward appearance in print teen magazines in a focus group setting. This analysis is completed through the lens of social ...
Student perceptions of the relationship between perceptions of internal strategic communication and satisfaction : a survey of one Midwestern university
(University of Missouri--Columbia, 2016)
The purpose of the research was to examine the relationship between perceptions with internal strategic communication and satisfaction with those communication efforts. Specifically, the purpose was twofold: 1) to determine ...
Photojournalism and post-traumatic stress disorder : understanding how photographs can contribute to stereotypes
(University of Missouri--Columbia, 2016)
According to the National Survey on Drug Use and Health, 43.8 million U.S. adults -- or 18.5 percent of the total population -- reported having some sort of mental illness in 2013. Only 44.7 percent (19.6 million) of these ...
Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)
The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...
My blogger told me it was okay : processing and persuasion of youth risk behavior via parasocial interaction and health beliefs /
(University of Missouri--Columbia, 2016)
This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ...
Self-defense, subversion and the status quo : four Tennessee newspapers assess the Columbia race riot of 1946
(University of Missouri--Columbia, 2016)
The period immediately following World War II in the United States saw an uptick in racially charged violence, as increasingly empowered black veterans came into conflict back home with white Americans content with the ...
Cross-cultural audience comprehension and engagement : a study of the effects of data visualization
(University of Missouri--Columbia, 2016)
In recent years, data journalism and data visualization has become an emerging and trendy field in online journalism. It is an approach adopted by many news organizations in an attempt to fit for audiences' increasing ...
Employee retirement plans : increasing participation and contribution levels in voluntary retirement plans via message framing and self-efficacy
(University of Missouri--Columbia, 2016)
Many Americans are ill-prepared for retirement. Either they are not saving or do not have access to retirement plans and/or retirement plan education. National trends suggest companies are moving away from employer-sponsored ...
Climate change news and trust : the influence of news source, frame and political ideology on judgments of credibility
(University of Missouri--Columbia, 2016)
Comparatively few studies have examined the effects of frames employed in climate change news articles (Corbett, 2004; Hart, 2011; Leiserowitz, forthcoming; Nisbet et al., 2013). The current study aims to address that ...
Why people share news about vaccinations on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2016)
Facebook, the world's largest social network, is now a significant source of news and information for U.S. adults. The primary way users access news on Facebook is via links to stories shared by others in their network, ...
Betting on technology : the diffusion of mobile live-streaming apps within news startup actor-networks
(University of Missouri--Columbia, 2016)
This research combines the diffusion of innovations and actor-network theoretical models to present a detailed explanation of how the live-streaming mobile apps Meerkat and Periscope were adopted at two digital news startups, ...
Narrative structure and audience motivation in documentary film
(University of Missouri--Columbia, 2016)
Documentary film is meant to inform viewers on an issue and prompt them toward a change in behavior. In the environmental documentary, filmmakers charge audiences with affecting the world around them through an agency of ...
Examining twitter engagement in newspaper sports beat reporters' live-game coverage
(University of Missouri--Columbia, 2016)
Newspaper sports beat reporters have experienced challenges to their workflow as social media, such as Twitter, has emerged as an essential tool in the reporting of livegame events. The purpose of this study is to assess ...
Jazz hands in the 21st century : how Broadway marketing navigates social media
(University of Missouri--Columbia, 2016)
Social media marketing has become one of the most prevalent tools advertisers and marketers are using to share their brand or product's story today. Through platforms like Facebook, Twitter, Instagram, Snapchat, and ...