This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, ...

Documentary film is meant to inform viewers on an issue and prompt them toward a change in behavior. In the environmental documentary, filmmakers charge audiences with affecting the world around them through an agency of ...

Newspaper sports beat reporters have experienced challenges to their workflow as social media, such as Twitter, has emerged as an essential tool in the reporting of livegame events. The purpose of this study is to assess ...

This research combines the diffusion of innovations and actor-network theoretical models to present a detailed explanation of how the live-streaming mobile apps Meerkat and Periscope were adopted at two digital news startups, ...

The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...

According to the National Survey on Drug Use and Health, 43.8 million U.S. adults -- or 18.5 percent of the total population -- reported having some sort of mental illness in 2013. Only 44.7 percent (19.6 million) of these ...

This study examines college football's role in redefining the American South's regional identity in the century following the Civil War. During this time, southern college football began to resonate in many respects with ...

The purpose of this research is to examine how racial minority professionals in the advertising and public relations industries construct their racial identities through the use of semi-structured interviews. Social identity ...

This study explores how teenagers interpret, utilize and make sense of messages of beauty and outward appearance in print teen magazines in a focus group setting. This analysis is completed through the lens of social ...

The purpose of the research was to examine the relationship between perceptions with internal strategic communication and satisfaction with those communication efforts. Specifically, the purpose was twofold: 1) to determine ...

The idea of the musician in a pop-culture driven society is a powerful one. Their function is far from a utilitarian one for it spirals out into numerous directions: Truth-teller, critic, pacifier, culture shifter. Because ...

Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is to define conscious branding and examine the visual features used by conscious versus traditional brands on Instagram ...

Public relations literature suggests that there is a gap between existing public relations theory in a global context and what's needed, and this research aims to help fill that gap by testing existing manifestations of ...

This study explored rape mythology and racialization in the rhetoric surrounding two college athletes accused of rape: Jameis Winston, a black football player, and Brock Turner, a white swimmer. The researcher conducted a ...

This study explored how parasocial interaction (PSI) and health beliefs influence motivational processing of blog content among young women using a 2 (Stance: Anti, Pro) X 4 (Risk Behavior: E-Cigarette, Drinking, Product, ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although the overall population of tobacco users in the United States is declining, tobacco use among college students is increasing. In response, ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research is to discover the tools writers use to construct realistic profiles of celebrities whom have not consented to an interview. ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses ...

This research explores how different characteristics of eco-labels signal environmental qualities of a product to environmentally-conscious consumers and seeks to understand how environmentally-conscious consumers perceive, ...