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    FormatThesis (35)SubjectInternet advertising (2)Online journalism (2)Advertising (1)Advertising -- Brand name products (1)Advertising -- Psychological aspects (1)... View MoreDate Issued2010 - 2019 (28)2005 - 2009 (7)Author/ContributorThorson, Esther (35)Myers, Rachel Lara (2)Bensman, Todd (1)Choi, Heesook (1)Cranfield, Joseph R., II (1)... View MoreSubject: PlaceFlorida -- Palm Coast (1)Illinois -- Douglas County (1)Korea (South) (1)Texas (1)Advisor
    Thorson, Esther (35)
    Duffy, Margaret, Ph. D. (1)Ratneshwar, S. (Ratti) (1)Thesis Department
    Journalism (MU) (35)
    Language (ISO)English (35)

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    Now showing items 1-20 of 35

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    The utilization of information operations coupled with agenda setting and integrated marketing communication in the prevention of genocide, mass atrocities, and or mass killings 

    Cranfield, Joseph R., II (University of Missouri--Columbia, 2011)
    Over the last 10-years, the focus of the U.S. Army has been on Counter-Insurgency (COIN) operations in Iraq and Afghanistan. However, the writing is on the wall that military involvement in both locations will soon come ...

    Hostile media effect : testing the effects of political candidates of varying race levels and political party affiliation as news article subjects 

    Hughes, Elizabeth B. (University of Missouri--Columbia, 2011)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The perception that the media are biased against one's point of view is one that researchers have examined for more than two decades, and the theory ...

    From controversial to compatible : newspaper editors' views on the value of reporter beat blogs 

    Fine, Pamela B. (University of Missouri--Columbia, 2011)
    A survey of top editors of large-circulation newspapers in the United States and follow-up interviews were conducted to determine the degree to which editors believe reporter blogging is important to their online sites and ...

    A starting point for identifying perpetrator genocidal messaging 

    Harrison, G. Joseph, Jr. (University of Missouri--Columbia, 2012)
    The purpose of this research was to determine whether a consistent messaging strategy could be identified in three recent outbreaks of violence or if genocidal messaging will show tremendous variances that are unique to ...

    Conjoint analysis for effective use of online video advertising on video sharing websites 

    Lee, Joonghwa, 1977- (University of Missouri--Columbia, 2012)
    This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...

    Beyond political differences : the influence of exposure to disagreements and the mediating role of emotional responses on selective exposure 

    Jahng, Mi Rosie (University of Missouri--Columbia, 2012)
    This study examined the influence of exposure to online discussion boards and discussion participation in the online discussion boards on opinion-challenging news use. Based on cognitive dissonance theory and media choice ...

    News media's asymmetric response to the economy and its impact on the public perception 

    Ju, Youngkee (University of Missouri--Columbia, 2009)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated whether write more about negative economic news and people pay more attention to negative than positive economic news. It also ...

    Why and how of narrative advertising : an integrated processing framework 

    Kim, Eunjin (University of Missouri--Columbia, 2015)
    The empirical part of my dissertation involved two studies. Study 1 tested the hypotheses regarding the relative effectiveness of narrative (vs. non-narrative) ads, while Study 2 examined the factors associated with the ...

    Public affairs, private lives : a study on the effect of Combat exposure on public affairs soldiers 

    Nagel, Suzanne (University of Missouri--Columbia, 2015)
    This research probes into the attitudes and experiences of Army public affairs soldiers as they relate to combat exposure, looking at whether a spiral of silence inhibits them from reporting and seeking help for combat ...

    Citizens United and the 2012 Election : how did the presidential campaigns and outside PACs frame the candidates? 

    Leveton, Daniel (University of Missouri--Columbia, 2015)
    Campaign finance has long been a controversial political subject in the United States and was made more so by the 2010 U.S. Supreme Court ruling on Citizens United. The ruling struck down limits on donations made to and ...

    Stumbling and sharing : smartphones and serendipty in online news encounters 

    Wright, Chapin (University of Missouri--Columbia, 2015)
    At a time when more and more Americans are getting news on their smartphones, this study seeks to find out whether there is a corresponding increase in how often they randomly encounter and share news stories as they go ...

    Online news use of phablets, smartphones, tablets and personal computers : the influence of opinion leadership and demographics 

    Tham, Samuel Matthias (University of Missouri--Columbia, 2015)
    With the continual evolution of technology, media habits towards the news have also altered based on technological and social reasons. This study seeks to evaluate how the introduction of large screen cell phones have ...

    Is seeing believing? : The effects of document cloud links on perceptions of credibility of news articles 

    Mahr, Joseph Alan (University of Missouri--Columbia, 2015)
    News media consumption is migrating online, cutting into the business model of traditional news media at a time it has continued to struggle to reverse a decades-long drop in its perceived credibility among consumers. ...

    A study of the changing television newsrooms with the diffusion of internet technologies 

    Mashburn, Noelle (University of Missouri--Columbia, 2007)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within ...

    The emotional and cognitive processing of negative news photographs 

    Martin-Kratzer, Renee, 1972- (University of Missouri--Columbia, 2005)
    The purpose of this study was to determine if the structural features and emotional content of negative news images affected viewers' responses. A pair of within-subjects experiments manipulated the color and size of the ...

    Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context 

    Micu, Anca Cristina (University of Missouri--Columbia, 2005)
    This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...

    Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online 

    Mathieu, Stephanie E. (University of Missouri--Columbia, 2011)
    This thesis studies whether women authors are disproportionately attacked and negatively affected by online reader comments. I designed a quantitative study that performed a content analysis of 1,600 reader comments posted ...

    Effectiveness of health messages based on the transtheoretical model from a public campaign perspective 

    Kim, Seoyeon (University of Missouri--Columbia, 2012)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...

    Uses & gratifications theory in online commenter culture 

    Friedman, Jodi McFarland (University of Missouri--Columbia, 2013)
    While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ...

    Risky business: Using heuristic-systematic processing theory to understand consumer data privacy concerns in an online behavioral advertising context 

    Shoenberger, Heather (University of Missouri--Columbia, 2014)
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