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Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news ...
Working mom and domestic dad : a content analysis of gender role constructions in women's magazines of 1961 and 2011
(University of Missouri--Columbia, 2011)
Fifty years ago, women were largely confined to the home, and men were responsible for breadwinning. Today, many would suggest the genders are closer to being equals and that women can choose whatever life they want. This ...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
Playing their game : changing American students' attitudes and sterotypes toward Palestinians and Israelis through video game play
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The current study investigated the effects of video game role-play on the change in explicit and implicit evaluations of national groups using a video ...
Broadcasting rights and the business behind network news: a content analysis of television news coverage of the 2008 Olympic Games
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Broadcasting rights are a multi-million dollar investment made by a television network to secure exclusive rights to a sports or entertainment event. ...
Framing public health disaster : Chinese newspaper coverage of the contaminated milk powder affair
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how the news environment might affect the news framing of public health disasters. Specifically, it examines the coverage of the ...
Data privacy in the newsroom : the ethical justifications of using user data in the reporting process
(University of Missouri--Columbia, 2011)
This study analyzes website privacy policies used by major news corporations and attempts to understand the newsroom ethics policies as applied to protecting personal information collected about readers. The confluence of ...
The power of video pitching in heathcare news stories
(University of Missouri--Columbia, 2011)
For decades the news release has been a staple of public relations tool kits. But now with so much available information on the internet, there are options to enhance the traditional news release with supplements like links ...
Advertising following negative publicity : the effect of content arousal on positivity and attitude toward the brand after a corporate crisis
(University of Missouri--Columbia, 2011)
This study investigates whether positive emotion-arousing ads following a corporate crisis can evoke positivity and repair attitude toward the brand. A fractional factorial experiment was conducted to examine participants' ...
Mobile and tablet media platforms : effects on editors at print publications
(University of Missouri--Columbia, 2011)
This thesis explores how the publication of newspaper and magazine content across multiple platforms (print, web, mobile and/or tablet) is impacting editors in terms of time spent on traditional editing tasks, workload, ...
When hegemony prevails : a discourse analysis of two Korean newspapers during the 2008 financial crisis
(University of Missouri--Columbia, 2011)
This research seeks to find out if the American hegemonic ideology was embedded in two Korean newspapers (conservative and progressive) during the U.S. financial crisis of 2008. In addition, it seeks to explore how American ...
Witticism of transition : humor and rhetoric of editorial cartoons on journalism
(University of Missouri--Columbia, 2011)
The first decade of the twenty-first century was a time of transition for the journalism profession, and a time of economic struggle for news media organizations. A selection of editorial cartoons that constructed arguments ...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online
(University of Missouri--Columbia, 2011)
This thesis studies whether women authors are disproportionately attacked and negatively affected by online reader comments. I designed a quantitative study that performed a content analysis of 1,600 reader comments posted ...
The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri-Columbia, 2011)
This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were ...
Examining the effects of the Hosty v. Carter decision and prior restraint on the collegiate press : a qualitative study
(University of Missouri--Columbia, 2011)
The purpose of this study was to determine what effects, if any, the Hosty v. Carter decision had on the collegiate press in the Seventh Circuit. The researcher aimed to determine if student editors of newspapers at public ...
Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers
(University of Missouri--Columbia, 2011)
This study examined the relationship between the inclusion and style of advertising in tablet newspapers and user attitudes, including intention to adopt. The study created a mock newspaper app on an iPad with versions ...
University reputation management : experimental study of the influence of identity and image on reputation and behavioral intentions
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study viewed parents of prospective college students as a primary target of university reputation management efforts and explored their perception ...
Potential benefits of social media in a weapons of mass destruction (WMD) event
(University of Missouri--Columbia, 2011)
Weapons of mass destruction (WMD) can come in multiple forms. Regardless of their nature being chemical, biological, nuclear, or high explosives, their use will disrupt normalcy and governance of nations. Application of ...
Overlooked in America : a framing analysis of U.S. newspapers' coverage of rural poverty, 2000-2010
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Scholars have found that news organizations tend to frame American poverty as an urban problem, largely ignoring the plight of the rural poor. To gauge ...