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The new news : challenges of monetization, engagement, and protection of news organizations' online content
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As news organizations continue to struggle with their business models and ways to best employ new technology, advertising and subscription revenues ...
Public relations among Christian, multi-national, non-profit organizations in Europe
(University of Missouri--Columbia, 2012)
Public relations as a profession has existed in Europe for more than a century, yet most current practice and teaching is based on the American model. To address this situation, in 1998 the European Association of Public ...
Media coverage of the adoption of electronic health records : a content analysis of local and national print newspapers and press releases
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This article uses a content analysis to examine newspaper coverage and press releases coverage of the adoption of electronic health records (EHRs) and ...
Exploring the professional value systems of converged journalists : what are their values, and does the medium matter?
(University of Missouri--Columbia, 2012)
Scholars have suggested that journalists working in print and online media may emphasize their professional values differently. But what about those inhabiting both worlds? This study investigates the professional value ...
A digital juggling act : a case study of new media's impact on the responsibilities of local television reporters
(University of Missouri--Columbia, 2012)
Budding journalists entering the field, or those trying to stay relevant in their job, will have to be able to assume a range of job responsibilities in the evolving media landscape. This case study explores the dramatic ...
Does the number of Facebook 'likes' influence how users perceive humorous pictures shared on Facebook?
(University of Missouri--Columbia, 2012)
83 participants, recruited from a large Midwestern university, viewed 10 humorous pictures, half of which were significantly funnier than the other half. The number of times each picture had been 'liked' on Facebook was ...
Media assistance M&E and democratization measurement characteristics in USAID program reporting documents
(University of Missouri--Columbia, 2012)
International media assistance, the endeavor to help emerging nations and developing countries build or develop media similar in nature and function to those in existing liberal democracies, has greatly expanded since the ...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...
Priming the reflexive canvas of the mind in a them/us reality a study of priming ethnic stereotypes in the news : responses to female Arab and Israeli prototypes
(University of Missouri--Columbia, 2012)
Present research shows that there is no study examining media representation of Arab women and Israeli women as a prime causing stereotype activation in Americans. The goal of this study was to understand how news stories ...
A content analysis of sex articles in women's and men's lifestyle and health magazines
(University of Missouri--Columbia, 2012)
The present research attempted to build upon studies of sex content in popular magazines by analyzing how sex articles portray thematic aspects of sex, sexuality, and sexual health in women's and men's lifestyle and health ...
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)
This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...
Strategic English: linguistic framing as strategic communication in the EU political arena
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...
Effectiveness of health messages based on the transtheoretical model from a public campaign perspective
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study applied the transtheoretical model (TTM) to public health campaign messages to promote regular exercise. Recognizing that one of the key ...
Electronic media access to the courts : permission denied
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The public, and the press have, a First Amendment right to attend trials but the same is not true for their electronic brethren if they want to use ...
The real people speak: public relations practices of Alaska native corporations
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are ...
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)
This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are ...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the ...
Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)
For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...
It's about time : temporality in magazine feature stories
(University of Missouri--Columbia, 2012)
The media play a role in socially constructing time, among other things. This textual analysis examines how the concept of time is used in 12 award-winning magazine feature stories. This study was conducted to better ...
The changing job of journalism : the impact of new and social media use on job satisfaction in a television newsroom
(University of Missouri--Columbia, 2012)
Television newsrooms and the individuals or corporations who own them, find themselves under pressure to find creative ways to use new and social media to stay relevant to today's media consumer. That pressure trickles ...