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A study of internet use and its impact on individual level social capital indicators and motivation to volunteer
(University of Missouri--Columbia, 2009)
This paper explores the relationship between Internet use among college students and the production of individual level social capital. As such, this paper applied the uses and gratifications theory to motivations for using ...
Point of view : examining the magazine industry standard
(University of Missouri--Columbia, 2009)
Point of view permeates every aspect of magazines. As a relatively modern concept, the journalistic device went previously unstudied in scholarly form. The research question, "How and why do U.S. consumer magazine writers ...
Searching for satisfaction : how 20something women use media to get news and advertising information
(University of Missouri--Columbia, 2009)
As traditional media companies struggle to maintain their current audience and attract young adults, it's imperative that providers understand how young women use media devices to get news and advertising information. This ...
A mediation model of the impact of for- and non-profit environmental advertising
(University of Missouri--Columbia, 2009)
An increase in society's environmental consciousness has spurred the use of environmental marketing strategies by many companies. This study sought to increase understanding of how participants react to environmental ...
Battle on the home front : a contingency approach to analyzing how an army unit communicates with families during a deployment
(University of Missouri--Columbia, 2009)
A case study with an Army aviation unit was conducted to determine what factors in Cameron's contingency theory contribute to how Army rear-detachment commanders and family readiness group leaders communicate with families ...
The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
(University of Missouri--Columbia, 2009)
This research sought to understand whether or not direct-to-consumer prescription drug ads (DTC ads) made people think about their own death (referred to as mortality salience) and what effects these thoughts had on people's ...
Comparisons between coverage of heart disease: content analysis of mainstream and black newspapers, 2004
(University of Missouri--Columbia, 2009)
This study compared the content of heart disease-related news stories in Black and mainstream newspapers to examine how each type of newspaper covered the disease. The method was a content analysis of two Black and two ...
Moving up or moving out : new job demands, ability to cope and burnout among television news producers and executive producers
(University of Missouri--Columbia, 2009)
This study is a qualitative analysis of the effects of job stressors on producers and executive producers in local television newsrooms. The industry is currently in a state of flux, with a flagging economy and changing ...
The effects of text complexity and complex graphical elements on readers' text comprehension of online science articles
(University of Missouri--Columbia, 2009)
Science literacy (SL) allows an individual to be knowledgeable on the latest science research and to draw "evidence-based conclusions." Unfortunately, only a small portion of the U.S. public is scientifically literate. ...
Newspaper circulation scandals : testing a new dimension of media credibility
(University of Missouri--Columbia, 2009)
In light of the new phenomenon of multiple high profile newspaper circulation accounting fraud scandals in recent years, this thesis sought to examine the relationship between factors that motivate advertisers to buy space ...
The effect of avatars on perceived credibility of comments posted to online news stories
(University of Missouri--Columbia, 2009)
An experiment tested two two-part hypotheses predicting the effect of specific avatar features -- avatar humanness and eye contact -- on perceived credibility of related comments about online news stories. Participants ...
Patria o muerte: ideograph and metanarrative in Cuban state-produced media during the battle of ideas
(University of Missouri--Columbia, 2009)
Cuba's state-run media outlets have long acted as conduits for the construction and reinforcement of Revolutionary ideology. This was particularly true during the Battle of Ideas, an ideological campaign that aimed to ...
Examining visual cognitive complexity in the context of online women's magazine home pages
(University of Missouri--Columbia, 2009)
An experiment (N=48) on 18 to 30 year-old women was run to see how the visual cognitive complexity of digital women's magazines' home pages affects the cognitive processing of individuals and their evaluations of the sites. ...
Do readers believe what they see? : reader acceptance of image manipulation
(University of Missouri--Columbia, 2009)
This study uses a random public sample to measure the level of acceptance the public has of various kinds of image adjustment/manipulation, to discover how frequently the respondents believe the same manipulations are ...
Crossing the school house gates : a media access audit of public high schools
(University of Missouri--Columbia, 2009)
This research tested the media access policy adopted by a large independent public school district in Oklahoma to determine if its high schools comport with district rules as applicable to self-governance theory. The ...
The evolution of a beat: a case study of changes in environmental reporting from the 1970's to today as evident in coverage of three disastrous oil spills
(University of Missouri--Columbia, 2006)
The field of environmental journalism has significantly advanced since environmental issues emerged as topics of social and journalistic importance in the 1970's. Environmental reporters have become essential investigators ...
Constructively managing conflict about open government : use of ombuds and other dispute resolution systems in state and federal sunshine laws
(University of Missouri--Columbia, 2009)
People seeking access to public records and meetings under state and federal open government laws have the right to sue in court to enforce them. But several jurisdictions also have alternative systems to handle disputes ...
Words and rumors of words : comparative war rhetorics
(University of Missouri--Columbia, 2009)
This thesis surveys how democratic governments convince their people to go to war and to continue fighting unpopular wars by exploring the relationship between contemporary and classical war rhetoric. Focusing on the ...
Female daily newspaper editors and their mentoring relationships: in-depth interviews from the executive chair
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explored the mentoring experiences of current and former female executive editors and managing editors at U.S. daily newspapers in metropolitan ...
A quantitative content analysis of shifting dependency patterns in U.S. foreign news content
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As major U.S. newspapers undergo changes due to new revenue streams, delivery formats and business models, it is important to look at the effect that ...