Search
Now showing items 1-20 of 777
To leave or not to leave: exploring the impact of COVID-19 on routine practice and burnout among women magazine journalists
(University of Missouri--Columbia, 2022)
Using organizational support and the Hertzberg motivation-hygiene theory as a lens of analysis, this study examines how the COVID-19 pandemic impacted feelings of burnout among women journalists at digital magazines, ...
Balanced entertainment: motivations behind watching cable news
(University of Missouri--Columbia, 2022)
Cable news networks have a peculiar dynamic with their audiences compared to other television news mediums, as their privatized, highly competitive nature means they are especially dependent on attracting audiences and ...
Narratives, framing, and exemplification in LGBTQ+ suicide public health messaging
(University of Missouri--Columbia, 2023)
Suicide in LGBTQ+ individuals, especially youth, is a growing public health issue. However, the literature on this issue within the field of mass communication is under-developed. This study seeks to understand how the use ...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
This research examines how homelessness and the opioid crisis were portrayed from 2018 to 2023 by one US and one Canadian newspaper. The thesis traces qualitative changes in the occurrence of keywords and topics over six ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant ...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Using communicative patterns to predict Twitter users' social capital, likability, and popularity gains with natural language processing
(University of Missouri--Columbia, 2021)
Social media constructs a computer-mediated public space where individuals' visibility and influence can be quantitatively measured by the number of likes, retweets, and followers they receive. These metrics serve as a ...
Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)
Message source effects on persuasion of target audiences have been examined for decades by scholars in advertising, consumer behavior, communication, and psychology, among others. Myriads of studies are available on the ...
Participatory effects of political satire revisited in the age of digital media : the role of hard news, political expression and social media
(University of Missouri--Columbia, 2019)
This study examines the participatory effects of political satire, specifically late-night talk shows, in the age of digital media. Based on the O-S-R-O-R (background Orientation-Stimulus-Reasoning-outcome Orientation-Response) ...
Exploring cancel culture and the distrust of YouTube influencers
(University of Missouri--Columbia, 2021)
YouTube is the third most visited website in the world after Google and Facebook, and the second most visited social media platform after Facebook (Khan, 2017). As over 90 percent of 18- to 24-year-old U.S. American internet ...
Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)
This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. ...
Understanding wellness for young adults through Instagram influencers' content
(University of Missouri--Columbia, 2021)
Wellness has become an increasingly popular trend for young adults that brands and advertisers have been trying to keep up with. Wellness has taken on a muddled meaning with each product marketing different wellness ...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
This research provides an analysis of the Shared Values Initiative (SVI) through the lens of the Theory of Planned Behavior (TPB) in order to both better understand the program and to explore how an academic advertising ...
Serious comedy: how late-night shows framed COVID-19
(University of Missouri--Columbia, 2022)
During the beginning of the COVID-19 pandemic, late-night shows served as alternative news sources. This thesis analyzed how late-night shows used storytelling strategies to frame the pandemic as a serious issue at a time ...
Through the looking-glass: how scientists view journalists and science news
(University of Missouri--Columbia, 2022)
This research aims to better understand the relationship between scientists and journalists from a scientist's point of view, how scientists view science news, and how this view has changed or stayed the same over twenty ...
How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ...
"Life is harder" : the perceived impact of a newspaper closure on community members
(University of Missouri--Columbia, 2019)
This study presents findings from 18 in-depth interviews with residents of a recent news desert and offers a systematic qualitative investigation of the perceived impact of a newspaper's closure on community members' ...
African American female aspiring journalists and the lack of African African American female television news directors and producers
(University of Missouri--Columbia, 2019)
African-American women have unique experiences in the workforce due to the intersectionality of their gender and race. Being a double minority has created challenges for them in various career paths, including U.S. television ...
On equity and authenticity: decolonizing imagery of nigeria
(University of Missouri--Columbia, 2021)
The negative narratives surrounding African affairs in Western media have been documented in numerous studies, but the work processes between African journalists and Western media have been less examined. This study focuses ...
Fantasy theme divergence during covid-19 a fantasy theme analysis
(University of Missouri--Columbia, 2021)
In an era of selective attention, media fragmentation, political polarization, and social media trolls, the communication landscape has never been more fraught with the potential for carefully crafted messages to take on ...