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Customizing content to find the right price for online news
(University of Missouri--Columbia, 2016)
Customization of local online news content based upon users' preferences could be a way that newspaper companies would attract more people to their websites. A survey of 384 people done using Amazon M-Turk in May 2015 found ...
Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
Putting theory to practice : a quasi-experimental test of a new model for experiential teaching and a case study in broadcast journalism education
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] How journalism is taught matters to society, as the work journalists produce can shape publics' understanding of information. A debate between academics ...
Beyond political differences : the influence of exposure to disagreements and the mediating role of emotional responses on selective exposure
(University of Missouri--Columbia, 2012)
This study examined the influence of exposure to online discussion boards and discussion participation in the online discussion boards on opinion-challenging news use. Based on cognitive dissonance theory and media choice ...
Public schools in crisis: a content analysis of news framing since No Child Left Behind
(University of Missouri--Columbia, 2013)
Public confidence in the U.S. education system has steadily eroded as a prevailing narrative has formed in the news media claiming that public schools are failing and in crisis. Yet, student academic performance has increased ...
Tweeting the headlines: the impact of social media endorsement on young adult news readers
(University of Missouri--Columbia, 2013)
Since the Internet became a mainstream form of communications in 1999, journalism has become a multi-platform discipline. Twitter is a social media site that is emerging as an avenue for getting news online. Previous ...
Uses & gratifications theory in online commenter culture
(University of Missouri--Columbia, 2013)
While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ...
The effects of new media for emergency tornado notification on the digital divide
(University of Missouri--Columbia, 2014)
This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective ...
Conjoint analysis for effective use of online video advertising on video sharing websites
(University of Missouri--Columbia, 2012)
This study employs conjoint analysis to ask which online video advertising formats consumers prefer. Research has shown that online consumers prefer to watch entertainment programming without the information of ads, yet ...
The emotional and cognitive processing of negative news photographs
(University of Missouri--Columbia, 2005)
The purpose of this study was to determine if the structural features and emotional content of negative news images affected viewers' responses. A pair of within-subjects experiments manipulated the color and size of the ...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within ...
Citizens United and the 2012 Election : how did the presidential campaigns and outside PACs frame the candidates?
(University of Missouri--Columbia, 2015)
Campaign finance has long been a controversial political subject in the United States and was made more so by the 2010 U.S. Supreme Court ruling on Citizens United. The ruling struck down limits on donations made to and ...
Is seeing believing? : The effects of document cloud links on perceptions of credibility of news articles
(University of Missouri--Columbia, 2015)
News media consumption is migrating online, cutting into the business model of traditional news media at a time it has continued to struggle to reverse a decades-long drop in its perceived credibility among consumers. ...
Online news use of phablets, smartphones, tablets and personal computers : the influence of opinion leadership and demographics
(University of Missouri--Columbia, 2015)
With the continual evolution of technology, media habits towards the news have also altered based on technological and social reasons. This study seeks to evaluate how the introduction of large screen cell phones have ...
Stumbling and sharing : smartphones and serendipty in online news encounters
(University of Missouri--Columbia, 2015)
At a time when more and more Americans are getting news on their smartphones, this study seeks to find out whether there is a corresponding increase in how often they randomly encounter and share news stories as they go ...
The virtual social capital of online communities : media use and motivations as predictors of online and offline engagement via six measures of community strength
(University of Missouri--Columbia, 2009)
This research introduces a new measure of social capital for users of online communities. Whereas "local community" forms of social capital consist of ties created in local community for the benefit of local community, and ...
News media's asymmetric response to the economy and its impact on the public perception
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated whether write more about negative economic news and people pay more attention to negative than positive economic news. It also ...
Newspaper circulation scandals : testing a new dimension of media credibility
(University of Missouri--Columbia, 2009)
In light of the new phenomenon of multiple high profile newspaper circulation accounting fraud scandals in recent years, this thesis sought to examine the relationship between factors that motivate advertisers to buy space ...
The influence of altercasting on fraternity members' voting habits and knowledge of current events
(University of Missouri--Columbia, 2016)
Membership in an organization influences member behavior and collegiate social fraternities are no exception. The methods used to influence members as well as the outcomes of the influence can vary greatly. This research ...