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    FormatThesis (697)SubjectJournalism (13)Online journalism (12)Journalism -- Objectivity (9)Advertising -- Brand name products (8)Internet advertising (8)... View MoreDate Issued2010 - 2020 (526)2000 - 2009 (169)1966 - 1969 (2)Author/ContributorCameron, Glen T. (48)Thorson, Esther (35)Frisby, Cynthia M. (31)Rodgers, Shelly (Shelly Lannette), 1965- (31)Bolls, Paul David, 1966- (28)... View MoreSubject: Time Period1900-1999 (6)2000-2099 (3)2001-2009 (3)2008 (3)2004 (2)... View MoreSubject: PlaceUnited States (56)China (8)Middle West (3)Southern States (3)Korea (South) (2)... View MoreAdvisorCameron, Glen T. (48)Thorson, Esther (35)Frisby, Cynthia M. (31)Rodgers, Shelly (Shelly Lannette), 1965- (31)Bolls, Paul David, 1966- (28)... View MoreThesis Department
    Journalism (MU) (697)
    Journalism (9)Political science (1)Sociology (1)Thesis Semester1967 (1)1966 (1)Language (ISO)English (697)

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    How brands engage with college students 

    Patterson, James (University of Missouri--Columbia, 2018)
    With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ...

    Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses? 

    Zhu, Di (University of Missouri--Columbia, 2019)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive ...

    Using semi-structured interviews to examine how small clothing stores can effectively reach consumers through digital marketing 

    Mardikes, Rebecca (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This abstract explores how local clothing boutiques utilize digital marketing to promote business and create relationships with their consumers. Digital ...

    Buying blackness : Black audiences and sports advertising 

    Stacker, Diamond (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ...

    A textual analysis of bottled water print ads 

    Mahajan, Pamela (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Bottled water ads provide an opportunity to study a product that is essentially identical across brands. This research looks at the magazine print ...

    How interactive infographics foster audience engagement 

    Xu, Huiqi (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...

    Differences in processing of interactive infographics on different screen sizes and interface types 

    Myers, Rachel Lara (University of Missouri--Columbia, 2015)
    This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. Such research fills a gap in research on both interactive graphics ...

    "Life is harder" : the perceived impact of a newspaper closure on community members 

    Matthews, Nicholas Emanuel (University of Missouri--Columbia, 2019)
    This study presents findings from 18 in-depth interviews with residents of a recent news desert and offers a systematic qualitative investigation of the perceived impact of a newspaper's closure on community members' ...

    African American female aspiring journalists and the lack of African African American female television news directors and producers 

    Mobley, Brittany Renee (University of Missouri--Columbia, 2019)
    African-American women have unique experiences in the workforce due to the intersectionality of their gender and race. Being a double minority has created challenges for them in various career paths, including U.S. television ...

    The institutionalization of the technology field with journalism 

    Siess, Joseph Michael (University of Missouri--Columbia, 2019)
    The following analysis is the result of employing the constant comparative method to distinguish connections among data collected by way of semi-structured interviews with tech savvy individuals in the journalism field. ...

    The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts 

    Anderson Connolly, Angela (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media ...

    The intersection of political activism and brand advertising 

    Jones, Madeline (University of Missouri--Columbia, 2018)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The following document is a Master's thesis completed in accordance with graduation requirements for the Masters of Arts in Strategic Communication at ...

    A textual analysis of women's health magazines : how women's health magazines set the agenda for women's beliefs about cardiovascular disease 

    Salela, Alyssa (University of Missouri--Columbia, 2018)
    While heart disease kills an average of 399,028 women in the United States every year (Benjamin et al., 2017), women do not seem to be aware of the high risk of heart disease that they face (Mosca, Hammond, Mochari-Greenberger, ...

    Generation Z perceptions of product placement in original Netflix content 

    Olson, Jacquelyn (University of Missouri--Columbia, 2018)
    By 2019, $11.44 billion is predicted to be spent in the U.S. on product placement, a dramatic increase from the $4.75 billion spent in 2012 (Statista, Product). A 2016 survey revealed that among the general population in ...

    Blackouts made visible : a visual-textual analysis of Sarah Glidden's comics journalism 

    Stewart, Tynan (University of Missouri--Columbia, 2019)
    This thesis studies Sarah Glidden's largely unexamined book Rolling Blackouts as a significant contribution to the genre known as comics journalism. It argues that Glidden's work engages in a material struggle over the ...

    Texan City magazine health news : a content analysis 

    Wendlandt, Catherine (University of Missouri--Columbia, 2019)
    City magazines have a powerful role in convincing readers to take proactive health measures, however they rarely take advantage of their capacity to set their communities' public agendas. This study considered the health ...

    Lean and mean : determining how hiring multimedia journalists transforms communications teams 

    Yesenosky, Daniel George (University of Missouri--Columbia, 2018)
    The purpose of this research was to determine if MMJs who previously worked in local TV news are adding efficiency and value to communications departments of non-publicly traded, non-Fortune 500 organizations located in ...

    Chinese government's public health crisis response strategies on social media platforms : a comparison between 2016 expired vaccines crisis in Shandong and 2018 Changchun Changsheng fake rabies vaccine crisis 

    Wang, Jingru (University of Missouri--Columbia, 2019)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] A quantitative content analysis was conducted to study the crisis response strategies and stances adopted by the Chinese govrnment and its ...

    Readers' perceived credibility and attitudes toward custom and consumer magazines 

    Skokan, Ashley (University of Missouri--Columbia, 2019)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...

    Effects of political media framing on news organizations' credibility 

    Barker, Zara (University of Missouri--Columbia, 2019)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This research examines whether news framings adopted by major news organizations influence audience responses. To do so, push alerts sent out to the ...
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