The newspaper industry has faced colossal shifts over the past several decades because of the Information Age and changing needs of readership. Copy editors have been among the most affected as the newsroom seeks to adapt. ...

This study explored how female public relations (PR) managers working in higher-education institutions perceive that they gain influence in their jobs as communicators. To this end, the researcher conducted 12 semi-structured ...

New communication technologies have allowed not only new ways in which the audience interacts with the news but also new ways in which journalists can monitor online audience behavior. Through new audience information ...

This study applied the uses and gratifications theory to determine how audience motives for using niche social network sites compared with motives for using popular social network sites. An online survey presented a single ...

The number of traditional news reporters present in state capitols is decreasing across the United States. Non-traditional online news organizations are attempting to fill that void. These entities, many of them non-profit ...

Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications ...

Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Organizational culture affords attention to not only the advertising practitioner's perspectives of ethics, but ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The research presented here examines lobbyists' language choices in strategic communication within the EU political arena. Framing theory and code ...

This study explored the possible continued existence of a digital divide as it related to how residents in two disperse communities received notification of late season tornado events in 2013. The theoretical perspective ...

This thesis studies the existence and use of African Americans in advertisements in the United States by examining the origin, growth, purpose, problems, and future of racial integration in advertising.

During the Second World War, the American journalist and screenwriter Ben Hecht had been one of the lone voices to break the silence about the Nazi Holocaust. Then, in 1947, Hecht shocked and outraged people across the ...

This research examines the trend of anonymous online speech and the evolution of traditional gatekeeping roles of journalists as new media interaction with the public becomes commonplace. A textual analysis explores the ...

While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ...

Using grounded theory method, this research qualitatively analyzes more than 1000 reader comments left in reaction to an image of a plus-size model in Glamour magazine in 2009. The core categories that emerged through ...

The micro-documentary is a digital subgenre emerging from the overlap of longform documentary film, broadcast news, home video, advertising, and photojournalism. Despite technological advancements that have made video ...

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Using the experiences of communication practitioners in a small Canadian territorial government, this research examines the use of social media as part ...

Public confidence in the U.S. education system has steadily eroded as a prevailing narrative has formed in the news media claiming that public schools are failing and in crisis. Yet, student academic performance has increased ...

Since the Internet became a mainstream form of communications in 1999, journalism has become a multi-platform discipline. Twitter is a social media site that is emerging as an avenue for getting news online. Previous ...

People use online platforms such as Twitter and Facebook to find and share news that matters to them. This quantitative study explores how tweets posted to two newspaper's accounts - The Kansas City Star and the Columbia ...