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A study of non-profit social media engagement
(University of Missouri--Columbia, 2018)
As more nonprofit organizations increase their usage of social media to reach new audiences, audience research is needed to help practitioners formulate strategic communications plans that reach the goals of the organization. ...
On parents, peers, administrators, and advisers : developing a system to understand self-censorship of controversial topics in the high school press
(University of Missouri--Columbia, 2012)
Two surveys of young college students (N1=134; N2=372) were used to examine what perceived familial and educational factors influenced former high school journalism students' comfort levels with controversial stories running ...
Can women really have it all? : a textual analysis of the portrayal of mothers in Good housekeeping, Woman's day, and Family circle
(University of Missouri--Columbia, 2010)
Nearly half a century after the second wave of the feminist movement, women are still bombarded with stereotypical messages about the female's role in society. One of the most significant of these roles to examine is ...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ...
Subsidizing the press : understanding journalists' attitudes about corporate and government influence and the public interest
(University of Missouri--Columbia, 2018)
U.S. newspaper companies have been slashing resources, resulting in less original reporting and raising questions about whether private-sector newspapers can adequately serve the public interest. According to social responsibility theory...
What are Utah farmers' market shoppers willing to do to protect local agriculture?
(University of Missouri--Columbia, 2010)
Lake City, Utah to determine their perceptions of local agriculture and whether they would consider taking any action to protect local farmland. The study found that they were highly supportive of small-scale farmers who supply fruits and vegetables...
Framing of immigrants and refugees : a content analysis of mainstream and partisan news coverage of immigration
(University of Missouri--Columbia, 2017)
of President Trump on Jan. 27, 2017 were analyzed using a content analysis tool, Buzzsumo. 50 news stories from 10 news outlets were analyzed. The news outlets consisted of mainstream, right-leaning and left-leaning partisan news outlets. Results showed...
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)
of public service and them leaning toward "soft" news to drive higher page-view revenue. By applying the actor-network theory as its central theoretical framework, the study addresses an intricate interplay of day-to-day editorial decision-making, Big Data...
"Racism lives here" : racial ideologies in local news media coverage of student university protests
(University of Missouri--Columbia, 2018)
During fall of 2015, a group of students at the University of Missouri called Concerned Student 1950 protested racial inequity on campus. Their collective action led to structural shakeups in the university's leadership. ...
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Effects of journalism education on student engagement : a case study of a small-town scholastic press programe
(University of Missouri--Columbia, 2018)
Using social capital theory as the lens, this case study investigates how being part of a scholastic journalism program impacts the academic, social, and civic engagement levels of students in a small-town, rural setting ...
Crime against the body : an embodied cognition study of how platform affects responses to crime news
(University of Missouri--Columbia, 2014)
(touching and scrolling down the screens) and closer spaces, could be integrated into human's whole embodied cognitive system and influence how people engage in mediated content. In this experiment, participants are more engaged in reading international...
Alumni motivations and social media for engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As budgets shrink and competition increases, universities strive to engage alumni in support of the institution. The use of social media to engage alumni is a key communication...
Mediated temporal consciousness: memory and concepts of time through engagement with online news archives
(University of Missouri--Columbia, 2018)
Archival news content no longer exists solely in physical collections at a limited number of public institutions and media organization storerooms. Instead, digitized and digital-native content of the past can be found online through multiple venues...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
messages and the effectiveness of the athlete/audience interactions. The goal of this study is to establish whether parasocial interaction can serve as an effective advertising tool. The results of this study could imply that advertisers will benefit from...
Pertinacious image : investigating a dimension of image management in sports public relations
(University of Missouri--Columbia, 2010)
Seeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not found in current image...
Trained to censor? : a study of student expression issues in Missouri principal preparation programs
(University of Missouri--Columbia, 2010)
student expression and how those issues are presented in their courses. Finally, a statewide survey of public high school principals measured administrator knowledge of and attitudes toward both student expression and their leadership training. The results...
Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)
public service announcements. In addition, the study explores ways to strengthen the efficacy of individuals within an audience when dealing with a global social issue. Data are from 4 focus groups with 25 participants in the Midwest U.S. Findings...
Comparative framing of the Duggar family's women in entertainment news
(University of Missouri--Columbia, 2017)
This research seeks to compare the framing used to portray the women in the Duggar Family in entertainment news media with the realities of the evangelical community. A summative content analysis was used to conduct this ...