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Representation of Hispanic culture in Delta's Sky magazine
(University of Missouri--Columbia, 2019)
As part of the largest minority group in the U.S., Hispanic people play an increasingly significant role in media consumption. Prior studies have investigated this key demographic's consumption of advertising, but research ...
Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)
public service announcements. In addition, the study explores ways to strengthen the efficacy of individuals within an audience when dealing with a global social issue. Data are from 4 focus groups with 25 participants in the Midwest U.S. Findings...
Journalists' use of newspaper comment sections in the newsgathering process
(University of Missouri--Columbia, 2018)
As computers and, increasingly, cell phones, are used by an ever growing percentage of the population, newspapers have turned to online comment sections accompanying articles as forums for readers to communicate. Journalists ...
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
The use of online social networks such as Facebook.com are hypothesized to be affecting Robert Putnam's (1995) theory of social capital. The research method is modeled after Dhavan Shah's (2005) Information Communication ...
Audience perceptions of female characters in Chinese documentaries
(University of Missouri--Columbia, 2021)
Media companies are more aware today than ever before of the impact of visual products. How audiences cognitively and emotionally connect with documentary content has become an area worth studying. With scholars' perspectives ...
Now to war: a textual analysis of embedded print reporters in the second Iraq war
(University of Missouri--Columbia, 2006)
This study investigated how the embedding program used by the American military during the second Persian Gulf War affected the coverage of six print reporters who participated in it. This qualitative study analyzed eight ...
Understanding the change to integration : an organizational analysis of a small newspaper
(University of Missouri--Columbia, 2009)
This multimethod study examined change efforts to integration at a mid-sized family-owned newspaper as a new content-management system was implemented. Using the open systems model, the organization was analyzed through ...
Princes, rock stars and their wives : analyzing tabloid coverage of women married to celebrity men
(University of Missouri--Columbia, 2022)
Half a century apart, two American women caught the attention of British tabloids for marrying British celebrity men: Linda Eastman, a rock photographer from New York wed Paul McCartney, the last bachelor Beatle in 1969. ...
Visibility of health news outlet attributions on facebook : outcomes for credibility perceptions and recall
(University of Missouri--Columbia, 2018)
social media (Pew Research Center, 2017c). Social media removes the traditional "gatekeepers" that control the flow of health information. As a result, fringe views can reach many more people (Kata, 2012). At the same time, public trust in and credibility...
"Life is harder" : the perceived impact of a newspaper closure on community members
(University of Missouri--Columbia, 2019)
This study presents findings from 18 in-depth interviews with residents of a recent news desert and offers a systematic qualitative investigation of the perceived impact of a newspaper's closure on community members' ...
Behind the screens: How magazines organize for digital success
(University of Missouri--Columbia, 2017)
Change has dominated the media landscape for nearly two decades as digital content creation and delivery mushroomed from the work of secluded upstarts to that of society-influencing giants. Magazine publishers have found ...
Pre-purchase search vs. web surfing: effects of internet motives and ad relevance on psychological processing of online ads
(University of Missouri--Columbia, 2006)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] An experiment (N=40) was conducted on the effects of two Internet motives - prepurchase search vs. Web-surfing on responses to banner ads. Pre-purchase ...
The audience as gatekeepers on Facebook : why consumers of local news share stories
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Journalists are losing control of the gates, the metaphorical mechanism by which they manage what the audience experiences. With the use of social ...
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, ...
Social media use during power outage events
(University of Missouri--Columbia, 2019)
This study explores how consumers use social media networking sites during power outage events. Using a qualitative research lens, the study explores consumer motivation as it relates Uses and Gratifications theory as well ...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
Participatory reporting as method acting: the journalism-theatre connection
(University of Missouri--Columbia, 2007)
This research presents a little-discussed reporting technique, termed for the purpose of this research "participatory reporting," and uses research from the field of theatre to examine the technique for its potential ...
Symbiotic or destructive? : an analysis of the metaphors about journalism in American films during the 1990s
(University of Missouri--Columbia, 2019)
Whereas several studies have focused on the stereotypical representations that appear in mass media messages created by journalists, the aim of this thesis is the analysis of the representation of journalists in selected ...
Serious comedy: how late-night shows framed COVID-19
(University of Missouri--Columbia, 2022)
During the beginning of the COVID-19 pandemic, late-night shows served as alternative news sources. This thesis analyzed how late-night shows used storytelling strategies to frame the pandemic as a serious issue at a time ...
Culturally conditioned privacy in online photosharing : a comparison between American and Chinese users of social network sites
(University of Missouri--Columbia, 2010)
This research is a cross-cultural examination of how American and Chinese social network site (SNS) users deal with privacy in online photo sharing. It discovers that American subjects share more about private lives and ...