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Now showing items 281-300 of 388
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
The use of online social networks such as Facebook.com are hypothesized to be affecting Robert Putnam's (1995) theory of social capital. The research method is modeled after Dhavan Shah's (2005) Information Communication ...
Journalism's lifeline : exploring an American aversion to government aid
(University of Missouri--Columbia, 2022)
Journalism is experiencing an existential crisis. The U.S. has assigned to free-market capitalism a task that it is incapable of achieving to the degree that benefits the public and democracy: investing in journalism as a ...
Motivated processing of online news comments : how do incivility and belief congruence affect comment readers' cognitive and emotional responses?
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The present study examined how the presence of incivility in online comments (i.e. uncivil comments) influences individual online news user's cognitive ...
The estimation of a corporate crisis communication based on perceived CEO's leadership, perceived severity of threats, and preceived opposing public's size
(University of Missouri--Columbia, 2008)
Based on the contingency theory (Cancel, Mitrook, & Cameron, 1999), this study examined whether the perception of leadership as a powerful inner organizational factor influences the outside latent public's assessment of ...
Investigating the organizational decision making responsible for corporate social responsibility initiatives
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Corporate social responsibility (CSR) is evolving into an essential component of brand strategy. The way consumers interact with brands is ...
Picturing Dixieland : a qualitative analysis of early twenty-first century newspaper photojournalism in the American South
(University of Missouri--Columbia, 2010)
The American South has long played a crucial part in the development of United States national identity. Since the 18th century, it served as a negative reference point against which to ground this greater national ...
An examination of personalization in digital advertising
(University of Missouri--Columbia, 2019)
Paid advertisements on social media have become a powerful way for marketers to reach their target audiences. This study addresses how millennials experience, interact with, and react to personalized advertisements on ...
The evolution of agenda-setting theory : how local TV station's Facebook posts affect news decisions of evening broadcasts
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The relationship between a local television news station and its audience has changed. No longer is it a one-way conversation, but rather, social media ...
A discussion of covid-19 vaccine in relation with traditional chinese medicine belief on weibo
(University of Missouri--Columbia, 2021)
Traditional Chinese medicine has been influencing Chinese people for thousands of years. Vaccine, as a means of western medicine, has been on the controversial side of traditional Chinese medicine. When it comes to disease, ...
"If he loves me, why doesn't he post me more?" : an examination of the perceptions men and women have of Instagram's influence on romantic relationships
(University of Missouri--Columbia, 2020)
Instagram has become a leader among social media platforms, garnering about 500 million users daily (Gotter, 2019; Pokrop, 2020). With this application being used frequently among users aged 18 to 29 (Pew Research Center, ...
Crossing the school house gates : a media access audit of public high schools
(University of Missouri--Columbia, 2009)
This research tested the media access policy adopted by a large independent public school district in Oklahoma to determine if its high schools comport with district rules as applicable to self-governance theory. The ...
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)
upon reviewing the literature, definitions of key concepts are provided, and hypotheses are formulated to address the context of U.S. consumers who engage with OBCs on social networking sites (SNSs). Specifically, the research extends understanding...
Motivational use of Twitter
(University of Missouri--Columbia, 2010)
Internet social networking devices like Twitter have increased in popularity between 2005 and 2010. Often tweets have hyperlinks to other Web sites. This thesis employs an experiment to determine what motivates Twitter ...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
Advertising to Boomers, Gen Xers and Gen Ys
(University of Missouri--Columbia, 2007)
This thesis attempts to illuminate the processes and understanding by which art directors at major (national/international) ad agencies attempt to reach target generational demographics, specifically Baby Boomers, Gen Xers ...
The impact of gender on the use of metaphors in media reports covering the 2003 Gulf War in Iraq
(University of Missouri--Columbia, 2006)
This study investigates whether gender of the reporter or the source has an impact on the metaphors that are used in media reports on the 2003 war in Iraq. War metaphors previously exposed by other research are explored ...
Towards an examination and expansion of the agenda setting theory : did the media matter in Kenya's presidential election, 2007?
(University of Missouri--Columbia, 2008)
This study assesses the usefulness of the agenda setting theory in communications research outside its traditional European and American habitat. It examines Kenya (Africa), with the research question: Did the media matter ...
Young blood: persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads
(University of Missouri--Columbia, 2006)
Communication professionals must find ways to recruit more donors to give blood more times to continue meeting the demand for a safe and adequate blood supply. Young people could supply blood for years to come if they ...
Speaking up in the 21st century: the effects of communication apprehension and internet self-efficacy on use of social networking websites
(University of Missouri--Columbia, 2007)
The act of communication is an act of volition, mediated by one's level of fear associated with real or anticipated communication. Communication researchers call this fear communication apprehension and have traditionally ...
When response is news : individual reactions to news websites that solicit reader opinion as moderated by need for closure
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study of undergraduate and graduate students (N=61) examined individual reactions to news websites that solicit immediate reader opinion as ...