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Now showing items 21-40 of 59
Cause exhaustion : how the loss of potency affects brand attitudes and intentions
(University of Missouri--Columbia, 2011)
The purpose of this study was to investigate if there was a significant relationship between a consumer's perceived frequency with which a cause is featured in cause-related marketing and brand-related attitudes and ...
Promoting cause sponsorship on corporate web sites: perceived control of navigation, natural fit, and created fit
(University of Missouri--Columbia, 2011)
The purpose of the present research is to examine the role of perceived control of navigation in online sponsorship-linked marketing. Specifically, the proposed research examines the influence of three independent variables ...
Hostile media effect : testing the effects of political candidates of varying race levels and political party affiliation as news article subjects
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The perception that the media are biased against one's point of view is one that researchers have examined for more than two decades, and the theory ...
Framing the Catholic Church : the New York Times coverage of the Catholic Church 2006-2011
(University of Missouri--Columbia, 2011)
The Catholic Church is portrayed by the media in many different ways. Identifying these portrayals, help discover audience perceptions of the Catholic Church in the United States. Guided by the communication theories of ...
Lasting legacies : a framing analysis of religion news online and in legacy media
(University of Missouri--Columbia, 2011)
This work examined 514 stories published at religion news niche websites, and the websites of legacy media in the U.S. to determine how stories about religion were framed online. Ten websites, chosen for their history of ...
The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to develop superior strategies to gain ...
Standing on Falkland Road, sitting in America : Mary Ellen Mark's representation of the Indian other
(University of Missouri--Columbia, 2011)
This study examines the documentary photographic book Falkland Road: Prostitutes of Bombay by American photographer Mary Ellen Mark to identify the specific ways Mark both undermines and reinforces the dominant representations ...
Breaking down barriers : utilizing audiovisual and gain-message frames to attenuate psychological reactance and increase source credibility towards strategic health messages
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study was guided by the idea that persuasive health messages have a better chance at being successful if they mitigate the negative force toward ...
The evolution of strategic communication at United States Forces Korea (USFK) : an analysis of internal organizational strategies, 2008-2011
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Strategic communication is an expanding field in need of proper organization, standardization, and coordination. Its purpose -- to provide vital ...
Online media at western North Carolina community newspapers
(University of Missouri--Columbia, 2011)
One of the top obstacles for rural community newspapers is how to approach the ever-increasing shift to online news. Many of these papers are without the intrinsic means to deliver engaging and profitable print and online ...
Mediating and moderating factors that affect health journalists' perceptions of conflict issues
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Taking an affective and cognitive approach toward effective conflict management communication, this study attempts to analyze the mediating and ...
Engagement in online health communities : expressed attitudes and self-efficacy of arthritis self-management behaviors
(University of Missouri--Columbia, 2011)
The purpose of this research is to examine the computer-mediated communication within online health communities to understand the role engagement plays in eHealth literacy and the perceived benefits, perceived barriers, ...
Online media attribution of pipeline infrastructure failure, sourcing and the public health model: a content analysis of news stories on water and wastewater pipeline failures
(University of Missouri--Columbia, 2011)
The following study is a content analysis on how online media covers pipeline failure in North America. It uses the Public Health Model of Reporting, Sourcing and Attribution Theory to answer questions related to the cause ...
Journalists and PTSD : below the fold
(University of Missouri--Columbia, 2011)
The study combines the normative theory of the media using both a social responsibility model and professional model through which to examine news organizations role in exposing employees to vicarious or secondary trauma ...
Of ads and apps: the influence of advertising on user attitudes toward tablet newspapers
(University of Missouri--Columbia, 2011)
This study examined the relationship between the inclusion and style of advertising in tablet newspapers and user attitudes, including intention to adopt. The study created a mock newspaper app on an iPad with versions ...
Examining the effects of the Hosty v. Carter decision and prior restraint on the collegiate press : a qualitative study
(University of Missouri--Columbia, 2011)
The purpose of this study was to determine what effects, if any, the Hosty v. Carter decision had on the collegiate press in the Seventh Circuit. The researcher aimed to determine if student editors of newspapers at public ...
Taking Root: The Route of the Broadcast Journalism Curriculum at the Missouri School of Journalism
(University of Missouri--Columbia, 2011)
When broadcasting emerged as a new field, it ushered in a period of exploration for industry professionals as well as journalism educators. Such was the backdrop for the Missouri School of Journalism in the 1930s when ...
Whitewashing Southern Living : the sociocultural significance of the 1966 magazine launch in Birmingham, Alabama
(University of Missouri--Columbia, 2011)
The purpose of this study was to examine Progressive Farmer Company's 1966 launch of Southern Living magazine in Birmingham, Alabama, in its sociocultural context. The publisher of Progressive Farmer, the largest magazine ...
Multimedia effect and its impact on consumer responses toward online promotion : an empirical study of medical tourism promotion
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ...
Sgt. Pepper's Lonely Arts Club Band : a gatekeeping analysis of how music journalists approach and understand their audiences
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In this qualitative analysis, 10 music writers were asked questions about their processes, preferences and institutions, and the answers were constructed ...