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Now showing items 21-40 of 60
Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric
(University of Missouri--Columbia, 2015)
Cause-related marketing (CRM) relationships are mutually beneficial and occur when a non-profit organization and a corporation partner together for a specific campaign. To research the organizational rhetoric and how well ...
Is seeing believing? : The effects of document cloud links on perceptions of credibility of news articles
(University of Missouri--Columbia, 2015)
News media consumption is migrating online, cutting into the business model of traditional news media at a time it has continued to struggle to reverse a decades-long drop in its perceived credibility among consumers. ...
The effect of self-disclosure in celebrity tweets on message processing, parasocial relationships, attitudes, and behavioral intentions
(University of Missouri--Columbia, 2015)
This study examined the role of self-disclosure in celebrity tweets. Thirty-six fictional tweets created by the researcher were used as stimuli in a single-factor (disclosure: low v. moderate v. high) fractionated experiment. ...
The role of gender representations on craft beer labels
(University of Missouri--Columbia, 2015)
This study critically examines the gender representations presented on craft beer labels available at the International Tap House in Columbia, Missouri. These representations were then compared to consumer interactions ...
Identity crisis : the role of organizational culture in defining public affairs and its roles, missions, and value in the United States Marine Corps
(University of Missouri--Columbia, 2015)
This study examined the valuation of soft power, specifically public affairs, and the understanding of public affairs missions within the U.S. Marine Corps from the perspective of public affairs practitioners and Marine ...
Citizens United and the 2012 Election : how did the presidential campaigns and outside PACs frame the candidates?
(University of Missouri--Columbia, 2015)
Campaign finance has long been a controversial political subject in the United States and was made more so by the 2010 U.S. Supreme Court ruling on Citizens United. The ruling struck down limits on donations made to and ...
How information graphics promote interactions between the media and audiences
(University of Missouri--Columbia, 2015)
The purpose of this study is to understand how employing information graphics in the traditional newsrooms takes place and how the uses of the information graphics facilitate the interactions between the reporters and the ...
Online news use of phablets, smartphones, tablets and personal computers : the influence of opinion leadership and demographics
(University of Missouri--Columbia, 2015)
With the continual evolution of technology, media habits towards the news have also altered based on technological and social reasons. This study seeks to evaluate how the introduction of large screen cell phones have ...
The effect of game-day promotions on increasing game attendance and fan engagement for major league baseball teams
(University of Missouri--Columbia, 2015)
This study applies contingency theory to analyze how effective promotions are at increasing attendance and facilitating fan engagement. Contingency theory framework assumes there is neither a best way to organize nor is ...
Expanding a TV measurement monopoly : Nielsens inclusion of new media subfields
(University of Missouri--Columbia, 2015)
Digital media provide multiple measures to quantify television audiences. Newer measures challenge Nielsen Ratings' established status as the market information regime on which audiences are commoditized. Although, such ...
Stumbling and sharing : smartphones and serendipty in online news encounters
(University of Missouri--Columbia, 2015)
At a time when more and more Americans are getting news on their smartphones, this study seeks to find out whether there is a corresponding increase in how often they randomly encounter and share news stories as they go ...
Navigating the new narrative : a case study of "Snow Fall"
(University of Missouri--Columbia, 2015)
As newspaper organizations transition to an online environment the question of whether new digital communication methods enhance or diminish the ability of long-form narratives to convey their message coherently and ...
Branding "real" in the "Aerie real" campaign : the commodification of women's issues in Postfeminist advertising
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines the main messages presented in the "aerie Real" campaign as a case study in the uses of postfeminism to commodify the idea behind ...
Seeking spoils from the millennial float : the emerging generation's implications for advertising ethics
(University of Missouri--Columbia, 2015)
Ethics are too often an afterthought in the fast-paced, multi-billion dollar industry of advertising. How will the impending emergence of millennials as the dominant commercial demographic -- with their well-documented ...
The front in flux : examining the relationship between African American population and front-page news depictions
(University of Missouri--Columbia, 2015)
This study attempts to determine whether newspapers reflect African American communities in areas where the minority group makes up half or more than half of the regional population by examining 462 stories and 327 images ...
The blame frame : does shifting responsibility from the individual to society in news stories about diabetes influence where readers place responsibility?
(University of Missouri--Columbia, 2015)
Storytellers will always have a powerful influence on their audiences. As nonfiction storytellers, journalists are no exception. What we write, how we write about it, and whom we write about all inform the way our readers ...
Desire for attachments : the role of relational motives in political message processing
(University of Missouri--Columbia, 2015)
The purpose of this study is to examine how relational motives affect cognitive and emotional processing of online political messages. More specifically, the research question for this study asks how variation in relational ...
Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings
(University of Missouri--Columbia, 2015)
While there is vast research on crisis communication strategies, there is a gap in work concerning how to evaluate these strategies among the public and specific stakeholders. The goal of this study was to attain a better ...
A study of the social and cognitive effects of sexual objectification in video games on male gamers
(University of Missouri--Columbia, 2015)
Sexual objectification is a popular media tool to capture the attention of viewers and consumers, from print advertisements to television. As media technology has developed, so has the presentation of sexual objectification. ...
An examination of ad clutter and task orientation on avoidance of social media advertising : a psychological reactance perspective
(University of Missouri--Columbia, 2015)
While the integration of advertising into users' content feeds (i.e. "Promoted Tweets" or "Sponsored Posts") has proven successful in driving revenue for advertisers, such efforts have started to gather complaints from ...