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Advertising following negative publicity : the effect of content arousal on positivity and attitude toward the brand after a corporate crisis
(University of Missouri--Columbia, 2011)
This study investigates whether positive emotion-arousing ads following a corporate crisis can evoke positivity and repair attitude toward the brand. A fractional factorial experiment was conducted to examine participants' ...
From controversial to compatible : newspaper editors' views on the value of reporter beat blogs
(University of Missouri--Columbia, 2011)
A survey of top editors of large-circulation newspapers in the United States and follow-up interviews were conducted to determine the degree to which editors believe reporter blogging is important to their online sites and ...
Media coverage of the adoption of electronic health records : a content analysis of local and national print newspapers and press releases
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This article uses a content analysis to examine newspaper coverage and press releases coverage of the adoption of electronic health records (EHRs) and ...
Broadcasting rights and the business behind network news: a content analysis of television news coverage of the 2008 Olympic Games
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Broadcasting rights are a multi-million dollar investment made by a television network to secure exclusive rights to a sports or entertainment event. ...
Silent voices : the New York Times and the Washington Post coverage of the Rwandan genocide and the American response
(University of Missouri--Columbia, 2011)
The genocide in Rwanda was one of the worst human experiences within the 20th century. Throughout the 100 day genocide at least 800,000 people were killed, countless were wounded, and millions were displaced from their ...
Factors influencing media use in the evacuation decision-making process during approaching cyclones in the Bahamas
(University of Missouri--Columbia, 2011)
A survey of Bahamians living on the island of New Providence (N = 381) explored the different factors that influence media use in the evacuation decision-making process along with investigating the different outlets used ...
The power of online product reviews : how platform and product involvement effect the credibility of eproduct reviews
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Product reviews are an integral component to a business, be it small or large, reputation. The increasing rise of the Internet has only recently ...
American discourse on China : a cross-time comparison of U.S. news framing of China's one-child policy, 1979-2009
(University of Missouri--Columbia, 2011)
This study explored fluctuations in news frames used in U.S. elite media coverage of China's one-child policy from its inception in 1979 until 2009. Framing analysis has been used to examine media attention given to domestic ...
The framing of the Egyptian revolution portrayed through the Aljazeera and CNN media outlets and how they compare and contrast
(University of Missouri--Columbia, 2011)
This study examines the coverage of the Egyptian revolution of 2011 in the Arabic-language Aljazeera and the CNN news releases. By analyzing the framing of their news stories, this study compares and contrasts the news ...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the ...
Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)
For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...
Playing their game : changing American students' attitudes and sterotypes toward Palestinians and Israelis through video game play
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The current study investigated the effects of video game role-play on the change in explicit and implicit evaluations of national groups using a video ...
Working mom and domestic dad : a content analysis of gender role constructions in women's magazines of 1961 and 2011
(University of Missouri--Columbia, 2011)
Fifty years ago, women were largely confined to the home, and men were responsible for breadwinning. Today, many would suggest the genders are closer to being equals and that women can choose whatever life they want. This ...
Framing public health disaster : Chinese newspaper coverage of the contaminated milk powder affair
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how the news environment might affect the news framing of public health disasters. Specifically, it examines the coverage of the ...
Data privacy in the newsroom : the ethical justifications of using user data in the reporting process
(University of Missouri--Columbia, 2011)
This study analyzes website privacy policies used by major news corporations and attempts to understand the newsroom ethics policies as applied to protecting personal information collected about readers. The confluence of ...
The power of video pitching in heathcare news stories
(University of Missouri--Columbia, 2011)
For decades the news release has been a staple of public relations tool kits. But now with so much available information on the internet, there are options to enhance the traditional news release with supplements like links ...
The mutual shaping of technology in a news establishment : social journalism and organizational change
(University of Missouri--Columbia, 2011)
Efforts to understand the relationship between technological change and organizational change in the journalism industry have taken on a new meaning over the past decade. The survival of professional news organizations may ...
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)
This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are ...
It's about time : temporality in magazine feature stories
(University of Missouri--Columbia, 2012)
The media play a role in socially constructing time, among other things. This textual analysis examines how the concept of time is used in 12 award-winning magazine feature stories. This study was conducted to better ...
Viral video advertisements : uses and gratifications research
(University of Missouri--Columbia, 2012)
This research seeks to ascertain the uses and gratifications achieved by their choice to disseminate video advertisements that they view on the internet, allowing the advertisement to spread in a viral nature. The goal is ...