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Now showing items 21-40 of 146
The effects of videographics and information delivery style on attention and recognition in direct-to-consumer prescription drug advertising
(University of Missouri--Columbia, 2008)
design, 14 prescription drug commercials that included 20 instances of the message features under investigation were shown to participants. Using repeated measures ANOVA to analyze each hypothesis, the results of this study suggest that while participants...
Optimal marketing budgeting and benchmarking of platform firms
(University of Missouri--Columbia, 2009)
-lateral relationships between the members of the groups. Examples include markets of print media companies like newspapers and magazines (readers and advertisers), TV broadcasters (viewers and advertisers), shopping malls (shoppers and retailers), and payment cards...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...
Framing protest in Missouri : framing protest on Missouri newspaper coverage of Concerned Student 1950 protest
(University of Missouri--Columbia, 2017)
Research over the past 30 years has shown that mainstream news media have been biased against social movements through journalists' use of framing. This trend, called the protest paradigm, delegitimizes, marginalizes, and ...
The strength of weak ties in online social networks
(University of Missouri--Columbia, 2009)
such information dissemination leads to the generation of social capital. Future studies focusing on specific features of online social networks that enable communication and civic participation are recommended, as is a comparison between levels of social capital...
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ...
How sports audience build parasocial relationships with fans : a social media case study
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]
Temporal and harmonic concerns in the music of Robert Carl
(University of Missouri--Kansas City, 2018)
Robert Carl is a composer-critic based in Hartford, Connecticut. His hyphenated
career has involved creating, teaching, and commenting on music for the latter half of the
twentieth century up to the present. Initially ...
Professional project : video reporting for the Columbia Missourian ; professional analysis: tensions within journalism education in the 21st century
(University of Missouri--Columbia, 2012)
This project includes a series of videos produced for the Columbia Missourian, as well as an analysis portion that sought to examine the changing role of journalism schools in the 21st century, paying particular attention ...
After the crop : the impact of downsizing on photojournalism quality
(University of Missouri--Columbia, 2010)
A content analysis (N=1,288) of four mid-size regional newspapers before and after periods of layoffs and workforce reduction showed that photographic quality had been negatively affected. Using the quantitative data, ...
A neo-Gramscian communication analysis of structure and agency in the hegemonic struggle for meaning: organic retailer and organic activist group
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This dissertation extends environmental communication theorizing by drawing upon socio-political cultural and critical theory. The exigency of this ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
Reactance theory (Brehm, 1966; Brehm & Brehm, 1981; Dillard & Shen, 2005) explains that persuasion may fail by inducing threats to individuals' perceived autonomy; this study provides evidence of pathways through this ...
Covered? : Unraveling damaging news about Islamic fashion and how journalists can write more responsibly
(University of Missouri--Columbia, 2012)
During Fall 2012, I analyzed news stories about Islamic fashion. I asked how news media conceptualize the self and the other in news about Islamic fashion, and what textual devices they use to legitimate or de-legitimate ...
A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice
(University of Missouri--Columbia, 2009)
Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence ...
Where have all the mothers gone? : The liminalities of child loss in contemporary drama
(University of Missouri--Columbia, 2018)
by Judith Butler. I use these works to examine the aforementioned plays and the readings, performances, and productions thereof. And Then It Was Gone received a workshop reading at the Missouri Playwrights Workshop in 2016 and a concert reading at the Mizzou...
Using attitutudes and motivations to segment the landowner audience: a typology of family forest owners in the Missouri Ozarks and description of management and information behaviors
(University of Missouri--Columbia, 2005)
With 74% of Missouri's forestland controlled by family forest owners, understanding this ownership group is important to ensuring the sustainable management of the state's forests. Audience segmentation techniques can help ...
The use of web analytics on an academic library website
(University of Missouri--Columbia, 2009)
Academic libraries need to evaluate their electronic services in order to ensure their users' satisfaction. Libraries have been using evidence based evaluation traditionally. These practices have their imitations as they ...
Do my eyes deceive me?: “Acts of Sight” in Naomi Iizuka's Polaroid Stories, Concerning Strange Devices From the Distant West, War of the Worlds, and Good Kids
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Do My Eyes Deceive Me?: Acts of Sight in Naomi Iizuka's Polaroid Stories, Concerning Strange Devices from the Distant West, War of the Worlds, and Good ...
Message strategies and creative strategies of award-wining digital ads : an analysis of Addy Awards gold-winning digital
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.]