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Now showing items 521-540 of 546
Editorial personality: factors that make editorial writers successful
(University of Missouri--Columbia, 2013)
Hank Waters has written thousands of editorials for the Columbia Daily Tribune. His editorial voice and personality are synonymous with the Columbia, Mo newspaper, producing deep connections with the readers. By conducting ...
Reader perception of the usefulness and credibility of journalistic automotive reviews
(University of Missouri--Columbia, 2013)
The aim of this research is to examine the usefulness of journalistic automotive reviews from the perspective of readers making purchase decisions. Additionally, this study also looked at the perceived credibility of the ...
Emotional and cognitive processing of traffic safety messages
(University of Missouri--Columbia, 2013)
This study examines the role of framing and empathy in persuasive messages. Twenty professionally produced traffic safety public service announcements (PSAs) were used as stimuli in a 2 (frame: gain v. loss) x 2 (empathy: ...
Come away with me: the uses and gratifications of leisure travel magazine readership
(University of Missouri--Columbia, 2013)
This study examines the uses and gratifications of reading leisure travel magazines. A mixed method was applied. It sought to confirm four motivations based on past research and to find new motivations. Furthermore, it ...
The "sovereigns of cyberspace" and state action
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The "sovereigns of cyberspace" like Google, Facebook, and Twitter are writing the current chapter in the story of free speech. They are conducting ...
Poor media, rich democracy : how economics and technology affect construction of news processes
(University of Missouri--Columbia, 2013)
The journalism industry currently resides in a state of perpetual change, with technology and economics affecting both how journalists produce news and what news looks like when consumed. This ethnography examines the news ...
Some things never change : myth and structure in Pulitzer Prize feature stories, 1997-2012
(University of Missouri--Columbia, 2012)
Myth and its components have structured ancient narratives and modern journalistic works. This foundational qualitative study was conducted to understand how myth was used in 15 of the most recent winning Pulitzer Prize ...
The ever-evolving reporter: examining an organizational culture inspired effect on the psychological climate of television reporters in the digital age
(University of Missouri--Columbia, 2013)
Now that multi-platform products are fully in use in a constant integration of new media technologies in television newsrooms, it is important to discover how television reporters are relating to the changing workplace ...
Taking Root: The Route of the Broadcast Journalism Curriculum at the Missouri School of Journalism
(University of Missouri--Columbia, 2011)
When broadcasting emerged as a new field, it ushered in a period of exploration for industry professionals as well as journalism educators. Such was the backdrop for the Missouri School of Journalism in the 1930s when ...
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)
The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ...
How relationships between reporters and editors affect productivity in the newsroom
(University of Missouri--Columbia, 2013)
This study looked at the types of relationships between editors and reporters, how they regard each other personally, the desired level of editor involvement in a reporter's work, how reporters and editors define productivity ...
Cultural analysis of hero frames in American and North Korean media: focusing on tragedy and glorification
(University of Missouri--Columbia, 2013)
Both the U.S. media and The Rodong Sinmun, the state news website of North Korea, used hero frames to describe each other. The hero frame of the United States described itself as a hero, North Korea and Middle Eastern ...
Beyond political differences : the influence of exposure to disagreements and the mediating role of emotional responses on selective exposure
(University of Missouri--Columbia, 2012)
This study examined the influence of exposure to online discussion boards and discussion participation in the online discussion boards on opinion-challenging news use. Based on cognitive dissonance theory and media choice ...
A case study of NPR music
(University of Missouri--Columbia, 2013)
The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a ...
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)
Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...
The effect of modality and response strategy on evaluations of credibility and reputation
(University of Missouri--Columbia, 2013)
Crisis situations represent major threats to the perceptions of companies by their key publics. This study draws from existing research in an effort to understand how the crisis response message characteristics of modality ...
A study of cancer metaphors : how metaphors vary in four newspapers of varying audience literacy
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Writers learn early to write for their audiences. Recent research shows health journalists do write for their audiences. However, how does coverage for ...
Media use amongst American expatriates in South Korea
(University of Missouri--Columbia, 2013)
This research studies the media consumption of audiences who are living in a foreign country, specifically American expatriates in South Korea. The individuals in this population retain some aspects of how they obtained ...
An online disconnect : a case study of the effect of social media on a metropolitan newsroom's organizational culture
(University of Missouri--Columbia, 2013)
This research explores the role of social media use in a traditional newsroom by examining how reporters and editors use social media tools, particularly Twitter and Facebook, in their day-to-day work activities. It uses ...
Why should they comment? : understanding local television news viewers' motivation for commenting on stations' Facebook pages
(University of Missouri--Columbia, 2014)
171 participants, recruited from a large Midwestern university, viewed a mock Facebook post from a local television news station. The four conditions each featured the same news story, but some treatments had a statement ...