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Now showing items 41-60 of 60
The effective use of music and branding in shaping consumer behavior
(University of Missouri--Columbia, 2015)
The research examined elements of narrative advertising and how they influenced post exposure behavior. In a 2 (Music) x 2 (Branding) x 3 (Ad) repeated measures design, participants watched 12 video ads that varied in type ...
Experimenting with audience interaction : television news efforts to invite audiences into the broadcast
(University of Missouri--Columbia, 2015)
This research examines the concept of interactive and participatory journalism in television news through the lens of Gatekeeping Theory. It aims to shine a light on newsrooms that have been early adaptors in the trends ...
Double jeopardy in the long tail : measuring the internet in a fragmented, niche subcultural age
(University of Missouri--Columbia, 2015)
With a multitude of options to choose from on the Internet, consumers are faced with turning their attention towards domains with mass appeal versus domains that would be considered niche. In this niche, subcultural age ...
Public affairs, private lives : a study on the effect of Combat exposure on public affairs soldiers
(University of Missouri--Columbia, 2015)
This research probes into the attitudes and experiences of Army public affairs soldiers as they relate to combat exposure, looking at whether a spiral of silence inhibits them from reporting and seeking help for combat ...
A qualitative analysis of strengths and liabilities of former journalists in public relations roles
(University of Missouri--Columbia, 2015)
Since the birth of the public relations industry, journalists have filled much of its ranks. Following the introduction of James Grunig's general theory of two-way symmetrical public relations, various corollaries have ...
Native advertising as a storytelling tool : framing of brand messages
(University of Missouri--Columbia, 2015)
The given study employed framing theory to analyze the content of 15 pairs of native advertisements and news stories from the New York Times to understand and compare framing of brand messages. Findings concerning framing ...
What's new? : a different way to describe innovators
(University of Missouri--Columbia, 2015)
Innovators enjoy seeking out new experiences and new products to try next. They enable the process of the diffusion of information, by launching new ideas into a social system (Rogers, 2003, p. 283). This research tested ...
More than meets the eye : how subject reactivity influences visual journalism
(University of Missouri--Columbia, 2015)
People are reactive to cameras and their reactivity seems to increase when they also see the camera operator. This reactivity, as a form of impression management, can cause tension with visual journalism, which aims to ...
Start to finish : the effect of sportswriter and reader gender on perception of female athletes
(University of Missouri--Columbia, 2015)
Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009) and negative reader judgment of female athletes (Knight and Giuliano, 2001). This study ...
The role of video on sports fan attitudes
(University of Missouri--Columbia, 2015)
Given its importance in the brand management of sports teams, this study primarily investigates the influence of sports video on fandom and team loyalty. Building upon a history of research on fan motivation, the ...
Women in science : are portrayals on primetime television negative, and what are effects of exposure to such content?
(University of Missouri--Columbia, 2015)
Twenty years ago, the U.S. Department of Education began investing millions to get more girls interested in science, technology, engineering and math -- or STEM -- fields. Yet the needle has barely moved, and the American ...
Framing of African-American women in mainstream and Black women's magazines
(University of Missouri--Columbia, 2015)
For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. ...
How small newspapers are innovating online
(University of Missouri--Columbia, 2015)
This research focuses on what small newspapers are doing to innovate online and how they are able to do it. Interviews with 12 editors at small, community newspapers are conducted to examine the online features of their ...
Parasocial interaction on social media : how source identification affects brand trust
(University of Missouri--Columbia, 2015)
The purpose of this study was to examine the influence of source identification on parasocial interaction and brand trust on social media by comparing perceptions of marketer-generated social media content from brand ...
Technology and trust : how new communication technology impacts electric utilities during and after natural disasters
(University of Missouri--Columbia, 2015)
This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...
Gender equality? : A transnational feminist analysis of the UN HeForShe Campaign as a global "solidarity" movement for men
(University of Missouri--Columbia, 2015)
Through the lens of transnational feminist theory, this study examines the UN Women HeForShe campaign as a global solidarity movement for gender equality. Using a transnational feminist framework and critical discourses ...
Investor publications' reporting on the Great Recession of 2007-2009
(University of Missouri--Columbia, 2015)
Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ...
Social media and crisis communication: using social media and image repair discourse to maintain positive image
(University of Missouri--Columbia, 2015)
In 2012, the COO of Chick-fil-A, and present day CEO, Dan Cathy, offered his personal opinion on gay marriage during two separate interviews with conservative media outlets. Those statements ended up making national ...
"Women of Vision" : how females lead photojournalism departments in a male-dominated field
(University of Missouri--Columbia, 2015)
This study examines the ways in which female and male leadership characteristics differ according to perceptions of photo editors. The goal is to understand how women feel about working in photo editing positions and to ...
Exploring prose style in scholarly journal articles in journalism and communications : do editors believe there is a need for change?
(University of Missouri--Columbia, 2015)
Academic prose style has been criticized by some academics as willfully obtuse, intentionally opaque and impossible for anyone but an academic to understand. This research uses the theoretical lens of critical discourse ...