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Business models of digital longform publications
(University of Missouri--Columbia, 2016)
Despite a widespread conviction that longform reporting, one of the most established and respected genres of journalism, will become unsustainable because of the challenges posed by the internet and the digital environment, ...
Behind the screens: How magazines organize for digital success
(University of Missouri--Columbia, 2017)
Change has dominated the media landscape for nearly two decades as digital content creation and delivery mushroomed from the work of secluded upstarts to that of society-influencing giants. Magazine publishers have found ...
Searching for superwomen : female fans and their behavior
(University of Missouri--Columbia, 2017)
In the last decade, comic books and comic book fan culture have become more popular in mainstream culture, with TV shows and movies depicting both comic book characters and comic book fans. However, very little has been ...
Online feminist publications as social enterprises: Diversifying revenue streams through corporate social responsibility
(University of Missouri--Columbia, 2017)
This qualitative study examined how feminist online publications can adopt social enterprise business models. The focus group analysis of the audiences of Refinery29, Bustle, HelloGiggles, and Jezebel first explored the ...
The last line of defense: Journalism photo editors and mental health during times of trauma
(University of Missouri--Columbia, 2017)
Countless studies have been completed on the mental health of journalistic reporters and photographers after they cover traumatic events. However, no research has been done on the mental health of photo editors who must ...
Art for our sakes: An analysis of arts coverage at city and regional magazines
(University of Missouri--Columbia, 2017)
The purpose of this research was to better understand how decisions about arts coverage are made at city and regional magazines and the value that these stories have to both the publications they appear in and the communities ...
Players in the parasocial: Athletes impact on advertising through parasocial interactions
(University of Missouri--Columbia, 2017)
This research focuses on the social-media driven convention of advertising in order to analyze the parasocial interactions between athlete endorsers and audiences on Facebook. Wardell Stephen Curry II will be the focus of ...
Working hard or hardly working : career-related magazine headlines and their relation to anxiety in female readers
(University of Missouri--Columbia, 2015)
Career‐related headlines are making their way on to the covers of prominent women's magazines. Publications such as Cosmopolitan and Glamour are working to devote more cover space to the many sub-categories of the working ...
Branding Ireland : an examination of the construction of Ireland’s national brand
(University of Missouri--Columbia, 2016)
The Republic of Ireland has advanced the same branding proposition in its tourism campaigns for decades, relying on images that depict idyllic scenery and messaging designed to appeal to those who seek an escape from the ...
Local journalism beyond the command post : journalists as strategic communicators and citizen stakeholders in natural disaster recovery
(University of Missouri--Columbia, 2016)
On Memorial Day weekend 2015, between the hours of 9 p.m. and 1 a.m. the Blanco River crested at 42 feet, drowning the town of Wimberley, Texas. The Memorial Day flood resulted in the death of 11 people and damage to more ...
Competing fantasies of humans and machines: Symbolic convergences in artificial intelligence events coverage
(University of Missouri--Columbia, 2017)
This research analyzes coverage of major artificial intelligence events representing the thematic concept of "man versus machine." Rooted in grounded theory and rhetorical criticism, this research applies symbolic convergence ...
Insights into media messaging on Tobacco 21 health policy
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] To effectively diffuse Tobacco 21 policy to raise the minimum sale age of tobacco products to 21, health professionals need to gain the acceptance and ...
Social norming through alcohol advertising and binge drinking on college campuses
(University of Missouri--Columbia, 2015)
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to 1,825 in 2005, a 3 percent increase per 100,000 students (Hingson, Zha, and Weitzman, 2009). It is difficult not to wonder ...
Uses and gratifications of wearable technology adoption
(University of Missouri--Columbia, 2015)
This study applies the Uses and Gratifications (U and G) approach and Technology Acceptance Model (TAM) to determine key influencers of wearable technology adoption. Wearable technology (i.e., "wearables") is defined as ...
Cashing in on girl power : the commodification of postfeminist ideals in advertising
(University of Missouri--Columbia, 2017)
Over the last decade, fem-vertising, Girl Power rhetoric, feminist consumerism and commodity feminism have proliferated in advertising. This study analyzes key literature regarding how Corporate Social Responsibility (CSR) ...
Beer is for boys; wine is for women : how women perceive portrayed ideas of masculinity in alcohol advertising
(University of Missouri--Columbia, 2017)
This research explores how women's perceptions of the portrayed ideas of masculinity in beer advertising may risk isolating potential female consumers. This paper examined how women make sense of their own social identity ...
Hillary Clinton's political campaign communication in the interactive Facebook world
(University of Missouri--Columbia, 2017)
This research uses content analysis to examine the role of social media in modern American political communication. The purpose of this study is to explore the relationship between different message strategies and level ...
Comparative framing of the Duggar family's women in entertainment news
(University of Missouri--Columbia, 2017)
This research seeks to compare the framing used to portray the women in the Duggar Family in entertainment news media with the realities of the evangelical community. A summative content analysis was used to conduct this ...
Mortgage-backed confusion : explaining the 2008 financial crisis through narrative in three books
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Some critics believe that the press inadequately warned the public about the 2008 financial crisis. They give many reasons, like the shrinking newsroom ...
Gender dynamics in the advertising industry : the interplay of workplace culture and career advancement
(University of Missouri--Columbia, 2017)
This thesis addresses a central research problem related to gender in the advertising industry. It outlines existing literature from various scholarly traditions, including gender studies, consumer behavior, evolutionary ...