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The SSORTR content management tool as a compass for the alumni magazine editor
(University of Missouri--Columbia, 2010)
The purpose of this research is to develop a content management tool that can assist college and university alumni magazine editors in discerning the types of stories that resonate with the various audiences their publications ...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news ...
Witticism of transition : humor and rhetoric of editorial cartoons on journalism
(University of Missouri--Columbia, 2011)
The first decade of the twenty-first century was a time of transition for the journalism profession, and a time of economic struggle for news media organizations. A selection of editorial cartoons that constructed arguments ...
Controversies in acceptance of genetically modified food by European Union : symptoms of conflicts in diffusion of an innovation
(University of Missouri--Columbia, 2011)
The thesis is an attempt to merge diffusion of innovations with contingency theory, and examine controversy on gene modification in European Union with the combined model. According to the combined theoretical model: the ...
Misogyny on the web: comparing negative reader comments made to men and women who publish political commentary online
(University of Missouri--Columbia, 2011)
This thesis studies whether women authors are disproportionately attacked and negatively affected by online reader comments. I designed a quantitative study that performed a content analysis of 1,600 reader comments posted ...
The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri--Columbia, 2011)
This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were ...
How small newspapers are innovating online
(University of Missouri--Columbia, 2015)
This research focuses on what small newspapers are doing to innovate online and how they are able to do it. Interviews with 12 editors at small, community newspapers are conducted to examine the online features of their ...
Parasocial interaction on social media : how source identification affects brand trust
(University of Missouri--Columbia, 2015)
The purpose of this study was to examine the influence of source identification on parasocial interaction and brand trust on social media by comparing perceptions of marketer-generated social media content from brand ...
Technology and trust : how new communication technology impacts electric utilities during and after natural disasters
(University of Missouri--Columbia, 2015)
This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...
Gender equality? : A transnational feminist analysis of the UN HeForShe Campaign as a global "solidarity" movement for men
(University of Missouri--Columbia, 2015)
Through the lens of transnational feminist theory, this study examines the UN Women HeForShe campaign as a global solidarity movement for gender equality. Using a transnational feminist framework and critical discourses ...
Investor publications' reporting on the Great Recession of 2007-2009
(University of Missouri--Columbia, 2015)
Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ...
A tale of two multinationals : the BP and Greenpeace "Go green" conflict in an era of green crisis
(University of Missouri--Columbia, 2011)
This dissertation offers an in-depth case study of the 11-year BP and Greenpeace conflict. A framing analysis of news content from newspapers in the United Kingdom and United States are employed to identify how the two ...
Ideology of the air : communication policy and the public interest in the United States and Great Britain, 1896-1935
(University of Missouri--Columbia, 2011)
Communication policymakers must consider policy options for structure and regulation when confronted with new media technologies. In the 1920s and 1930s, with the advent of radio broadcasting, policymakers in the United ...
Risky business: Using heuristic-systematic processing theory to understand consumer data privacy concerns in an online behavioral advertising context
(University of Missouri--Columbia, 2014)
Reexamining advertising creativity : a qualitative examination of copywriters' perceptions of creativity in advertising
(University of Missouri--Columbia, 2014)
Creativity is an intangible concept that is in a perceived constant state of change, a state that necessitates the occasional reexamination of previous findings in an effort to further understand the roles and perceptions ...
Uncovering the art of persuasion : understanding design decisions for award-nominated or winning city and regional magazine art directors between 2012 and 2014
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Magazine covers serve as the first impression for readers and determine whether the reader will pick up and read the magazine. Therefore, it is important ...
Social media and crisis communication: using social media and image repair discourse to maintain positive image
(University of Missouri--Columbia, 2015)
In 2012, the COO of Chick-fil-A, and present day CEO, Dan Cathy, offered his personal opinion on gay marriage during two separate interviews with conservative media outlets. Those statements ended up making national ...
Framing of African-American women in mainstream and Black women's magazines
(University of Missouri--Columbia, 2015)
For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. ...
Engagement in online health communities : expressed attitudes and self-efficacy of arthritis self-management behaviors
(University of Missouri--Columbia, 2011)
The purpose of this research is to examine the computer-mediated communication within online health communities to understand the role engagement plays in eHealth literacy and the perceived benefits, perceived barriers, ...