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Now showing items 41-60 of 546
Affecting public opinions via social media--opinion leaders use of Weibo
(University of Missouri--Columbia, 2014)
This thesis analyzed opinion leaders' use of Weibo to investigate their online behaviors, and to see if gender and fields of expertise will affect opinion leaders' use of Weibo. The study will help people to better understand ...
Social proximity and user-generated health content : an experimental test of perceived source similarity and construal level theory
(University of Missouri--Columbia, 2013)
The affordances of the internet, particularly as manifest in social network site platforms, allow for interpersonal mediated communication with socially proximal sources. In a 3 (expert source cues vs. low cues vs. low ...
Whitewashing Southern Living : the sociocultural significance of the 1966 magazine launch in Birmingham, Alabama
(University of Missouri--Columbia, 2011)
The purpose of this study was to examine Progressive Farmer Company's 1966 launch of Southern Living magazine in Birmingham, Alabama, in its sociocultural context. The publisher of Progressive Farmer, the largest magazine ...
Investor publications' reporting on the Great Recession of 2007-2009
(University of Missouri--Columbia, 2015)
Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ...
Gender equality? : A transnational feminist analysis of the UN HeForShe Campaign as a global "solidarity" movement for men
(University of Missouri--Columbia, 2015)
Through the lens of transnational feminist theory, this study examines the UN Women HeForShe campaign as a global solidarity movement for gender equality. Using a transnational feminist framework and critical discourses ...
Parasocial interaction on social media : how source identification affects brand trust
(University of Missouri--Columbia, 2015)
The purpose of this study was to examine the influence of source identification on parasocial interaction and brand trust on social media by comparing perceptions of marketer-generated social media content from brand ...
Technology and trust : how new communication technology impacts electric utilities during and after natural disasters
(University of Missouri--Columbia, 2015)
This study examined how the medium an electric utility uses to communicate during a disaster effects organizational reputation and how location (rural vs. non-rural area in America) effects organizational reputation based ...
How small newspapers are innovating online
(University of Missouri--Columbia, 2015)
This research focuses on what small newspapers are doing to innovate online and how they are able to do it. Interviews with 12 editors at small, community newspapers are conducted to examine the online features of their ...
Credibility concerns for online newspapers : do reporter comments influence perceptions of credibility?
(University of Missouri--Columbia, 2014)
This study seeks to explore the effects of reporter comments on perceptions of credibility when readers encounter traditional news in an online format. Using a between-groups design, the study enlisted volunteers from a ...
A content analysis of sex articles in women's and men's lifestyle and health magazines
(University of Missouri--Columbia, 2012)
The present research attempted to build upon studies of sex content in popular magazines by analyzing how sex articles portray thematic aspects of sex, sexuality, and sexual health in women's and men's lifestyle and health ...
Reaching beyond immediate followers : an examination of accidental discovery of information on the US Embassy's microblog in China
(University of Missouri--Columbia, 2013)
Scholars believe Internet usage can be highly selective, and thus people are divided into fragmented and polarized groups (see Sunstein, 2006). This study focuses on the specific case of China's microblog, called "Weibo." ...
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual ...
Constructing scarcity: a rhetorical analysis of natural resource journalism
(University of Missouri--Columbia, 2013)
The subject of natural resource scarcity has occupied the minds of social scientists since the 17th century. Scarcity is a difficult concept to define and yet more difficult to predict. It is partly subjective, partly ...
Beyond political differences : the influence of exposure to disagreements and the mediating role of emotional responses on selective exposure
(University of Missouri--Columbia, 2012)
This study examined the influence of exposure to online discussion boards and discussion participation in the online discussion boards on opinion-challenging news use. Based on cognitive dissonance theory and media choice ...
The "sovereigns of cyberspace" and state action
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The "sovereigns of cyberspace" like Google, Facebook, and Twitter are writing the current chapter in the story of free speech. They are conducting ...
Poor media, rich democracy : how economics and technology affect construction of news processes
(University of Missouri--Columbia, 2013)
The journalism industry currently resides in a state of perpetual change, with technology and economics affecting both how journalists produce news and what news looks like when consumed. This ethnography examines the news ...
Come away with me: the uses and gratifications of leisure travel magazine readership
(University of Missouri--Columbia, 2013)
This study examines the uses and gratifications of reading leisure travel magazines. A mixed method was applied. It sought to confirm four motivations based on past research and to find new motivations. Furthermore, it ...
The legitimization by American newspapers of employees who are fired for social media posting or the employers who fired them : a framing analysis
(University of Missouri--Columbia, 2014)
The effect of modality and response strategy on evaluations of credibility and reputation
(University of Missouri--Columbia, 2013)
Crisis situations represent major threats to the perceptions of companies by their key publics. This study draws from existing research in an effort to understand how the crisis response message characteristics of modality ...
A case study of NPR music
(University of Missouri--Columbia, 2013)
The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a ...