Search
Now showing items 41-60 of 738
Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
Reactance theory (Brehm, 1966; Brehm & Brehm, 1981; Dillard & Shen, 2005) explains that persuasion may fail by inducing threats to individuals' perceived autonomy; this study provides evidence of pathways through this ...
Anger, efficacy, and identity in activism : public perceptions of threat appraisal, attitudes, and behavioral intention
(University of Missouri--Columbia, 2009)
This study was an exploratory attempt to apply an identity-based approach using concepts of avowed and ascribed identities to different types of activist organizations when managing a potential crisis based on the threat ...
The user-generated dilemma : can the ways in which media organizations publish audience contributions affect the way the audience feels about the site and their intention to contribute?
(University of Missouri--Columbia, 2009)
More and more media organizations are using the Internet to ask their audiences to submit stories, comments and photographs, but they are seemingly doing it without understanding the implications of their actions. This ...
Games of information : informational and normative influences of media structures on the likelihood of militarized interstate disputes
(University of Missouri--Columbia, 2010)
This dissertation examines the influence of media freedom on foreign policy, specifically, the decision of leaders to use militarized force in resolving international disputes. It begins by revisiting the libertarian ideals ...
In Sullivan's shadow : the use and abuse of libel law during the Civil Rights Movement
(University of Missouri--Columbia, 2008)
This is a study of libel cases filed by southern public officials during the Civil Rights Movement relating to African Americans' increasing fight for equality in the United States. Emphasis is on little-known lawsuits ...
Data privacy in the newsroom : the ethical justifications of using user data in the reporting process
(University of Missouri--Columbia, 2011)
This study analyzes website privacy policies used by major news corporations and attempts to understand the newsroom ethics policies as applied to protecting personal information collected about readers. The confluence of ...
Framing public health disaster : Chinese newspaper coverage of the contaminated milk powder affair
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how the news environment might affect the news framing of public health disasters. Specifically, it examines the coverage of the ...
The power of video pitching in heathcare news stories
(University of Missouri--Columbia, 2011)
For decades the news release has been a staple of public relations tool kits. But now with so much available information on the internet, there are options to enhance the traditional news release with supplements like links ...
Mobile and tablet media platforms : effects on editors at print publications
(University of Missouri--Columbia, 2011)
This thesis explores how the publication of newspaper and magazine content across multiple platforms (print, web, mobile and/or tablet) is impacting editors in terms of time spent on traditional editing tasks, workload, ...
Potential benefits of social media in a weapons of mass destruction (WMD) event
(University of Missouri--Columbia, 2011)
Weapons of mass destruction (WMD) can come in multiple forms. Regardless of their nature being chemical, biological, nuclear, or high explosives, their use will disrupt normalcy and governance of nations. Application of ...
When hegemony prevails : a discourse analysis of two Korean newspapers during the 2008 financial crisis
(University of Missouri--Columbia, 2011)
This research seeks to find out if the American hegemonic ideology was embedded in two Korean newspapers (conservative and progressive) during the U.S. financial crisis of 2008. In addition, it seeks to explore how American ...
Most effective communication strategies to introduce campus solutions systems to college/university campuses
(University of Missouri--Columbia, 2011)
This study compares the methods used to promote new Campus Solutions systems on college/university campuses during the past ten years to the time reported for full adoption by students, staff, and instructors. Questionnaires ...
Broadcasting rights and the business behind network news: a content analysis of television news coverage of the 2008 Olympic Games
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Broadcasting rights are a multi-million dollar investment made by a television network to secure exclusive rights to a sports or entertainment event. ...
Advertising following negative publicity : the effect of content arousal on positivity and attitude toward the brand after a corporate crisis
(University of Missouri--Columbia, 2011)
This study investigates whether positive emotion-arousing ads following a corporate crisis can evoke positivity and repair attitude toward the brand. A fractional factorial experiment was conducted to examine participants' ...
Standing on Falkland Road, sitting in America : Mary Ellen Mark's representation of the Indian other
(University of Missouri--Columbia, 2011)
This study examines the documentary photographic book Falkland Road: Prostitutes of Bombay by American photographer Mary Ellen Mark to identify the specific ways Mark both undermines and reinforces the dominant representations ...
Breaking down barriers : utilizing audiovisual and gain-message frames to attenuate psychological reactance and increase source credibility towards strategic health messages
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study was guided by the idea that persuasive health messages have a better chance at being successful if they mitigate the negative force toward ...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the ...
Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)
For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)
This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are ...
Trained to censor? : a study of student expression issues in Missouri principal preparation programs
(University of Missouri--Columbia, 2010)
This study analyzed the training school principals receive in student speech and press law. The study has three components. First, the researcher collected school law course syllabi from 13 of Missouri's 17 principal ...