Search
Now showing items 41-60 of 60
The role of gender representations on craft beer labels
(University of Missouri--Columbia, 2015)
This study critically examines the gender representations presented on craft beer labels available at the International Tap House in Columbia, Missouri. These representations were then compared to consumer interactions ...
Identity crisis : the role of organizational culture in defining public affairs and its roles, missions, and value in the United States Marine Corps
(University of Missouri--Columbia, 2015)
This study examined the valuation of soft power, specifically public affairs, and the understanding of public affairs missions within the U.S. Marine Corps from the perspective of public affairs practitioners and Marine ...
The blame frame : does shifting responsibility from the individual to society in news stories about diabetes influence where readers place responsibility?
(University of Missouri--Columbia, 2015)
Storytellers will always have a powerful influence on their audiences. As nonfiction storytellers, journalists are no exception. What we write, how we write about it, and whom we write about all inform the way our readers ...
Expanding a TV measurement monopoly : Nielsens inclusion of new media subfields
(University of Missouri--Columbia, 2015)
Digital media provide multiple measures to quantify television audiences. Newer measures challenge Nielsen Ratings' established status as the market information regime on which audiences are commoditized. Although, such ...
Branding "real" in the "Aerie real" campaign : the commodification of women's issues in Postfeminist advertising
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines the main messages presented in the "aerie Real" campaign as a case study in the uses of postfeminism to commodify the idea behind ...
Messaging in the target/feed campaign : the intersection of cause-related marketing and organizational rhetoric
(University of Missouri--Columbia, 2015)
Cause-related marketing (CRM) relationships are mutually beneficial and occur when a non-profit organization and a corporation partner together for a specific campaign. To research the organizational rhetoric and how well ...
The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty
(University of Missouri--Columbia, 2015)
Brands have been advertising on platforms such as television, magazine and radio for decades. However, with the increase in technology and the lack of consumer attention to traditional media, brands must find new ways to ...
Countering the detrimental influence of negative electronic word of mouth on brands : effects of brand feedback, stability and controllability of the cause of the problem on brand attitudes and purchase intentions
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] We know that online word of mouth, also called electronic word of mouth (eWOM), such as online product reviews or discussion board posts, about various ...
From Lunatic Woodhull to Polarizing Palin : a historical-diachronic media discourse analysis of women political pioneers
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Recent history suggests the United States is within reach of its first woman president. This study examines the media experiences of women political ...
Native advertising as a storytelling tool : framing of brand messages
(University of Missouri--Columbia, 2015)
The given study employed framing theory to analyze the content of 15 pairs of native advertisements and news stories from the New York Times to understand and compare framing of brand messages. Findings concerning framing ...
What's new? : a different way to describe innovators
(University of Missouri--Columbia, 2015)
Innovators enjoy seeking out new experiences and new products to try next. They enable the process of the diffusion of information, by launching new ideas into a social system (Rogers, 2003, p. 283). This research tested ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. ...
Professional networks of U.S. foreign correspondents and the reshaping of journalistic norms and practices
(University of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Foreign correspondence now holds a tenuous position in the journalism industry because in midst of financial struggles, news organizations have been ...
Picture perfect : representing Argentina, Chile and Uruguay in AFAR, National Geographic Traveler and Travel + Leisure, 2011-2015
(University of Missouri--Columbia, 2015)
In a visually driven world, photographs are an imperative part of communication, especially in travel magazines. Over the past decade, only one qualitative study has been completed on images in leisure travel magazines. ...
Working hard or hardly working : career-related magazine headlines and their relation to anxiety in female readers
(University of Missouri--Columbia, 2015)
Career‐related headlines are making their way on to the covers of prominent women's magazines. Publications such as Cosmopolitan and Glamour are working to devote more cover space to the many sub-categories of the working ...
Mortgage-backed confusion : explaining the 2008 financial crisis through narrative in three books
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Some critics believe that the press inadequately warned the public about the 2008 financial crisis. They give many reasons, like the shrinking newsroom ...
Uses and gratifications of wearable technology adoption
(University of Missouri--Columbia, 2015)
This study applies the Uses and Gratifications (U and G) approach and Technology Acceptance Model (TAM) to determine key influencers of wearable technology adoption. Wearable technology (i.e., "wearables") is defined as ...
Social norming through alcohol advertising and binge drinking on college campuses
(University of Missouri--Columbia, 2015)
Binge drinking is a problem on campuses with alcohol related deaths increasing from 1,440 in 1998 to 1,825 in 2005, a 3 percent increase per 100,000 students (Hingson, Zha, and Weitzman, 2009). It is difficult not to wonder ...
Insights into media messaging on Tobacco 21 health policy
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2015)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] To effectively diffuse Tobacco 21 policy to raise the minimum sale age of tobacco products to 21, health professionals need to gain the acceptance and ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. Such research fills a gap in research on both interactive graphics ...