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Now showing items 41-60 of 341
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better with a broader, yet...
Examining media coverage of the subprime mouurtgage [sic] phenomenon
(University of Missouri--Columbia, 2009)
published during the subprime mortgage boom (2004-2006) and those published when the mortgage collapse was certain (the last six months of 2008). Intending to measure reports from thought leaders who reach the general American public, The New York Times...
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence of media on public...
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)
This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or publicity or both. Also...
Media construction of HIV
(University of Missouri--Columbia, 2023)
correlated with knowledge of HIV (r=-.089, p=0.055). HIV Knowledge and HIV Stigma appear to be statistically unrelated (r=0.027, p=0.576)....
Angling the truth : how sponsored content and media framing impact the charter school movement
(University of Missouri--Columbia, 2019)
This research explores the influence of information and understanding by parents of school-aged children as it relates to the charter school movement in the St. Louis area. By examining this topic using the framing theory, ...
Anchor team gender make-up and audience evaluation
(University of Missouri--Columbia, 2020)
is not available, the standard seems to remain: newsroom managers generally hire for a man-woman newscast. However, per this experimental study, audiences do not prefer the man-woman team over the man-man or woman-woman team with any statistical significance...
A study of internal change communication practices : message, media, channel and approach
(University of Missouri--Columbia, 2010)
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using activities that are most...
An examination of the portrayal of homelessness and the opioid crisis in US and Canadian newspapers
(University of Missouri--Columbia, 2023)
the issues of homelessness and the opioid crisis, likely as an attempt to increase attention and empathy for these issues. Study findings highlight how newspapers can influence the public's understanding on the complex issues of homelessness and the opioid...
Narratives, framing, and exemplification in LGBTQ+ suicide public health messaging
(University of Missouri--Columbia, 2023)
Suicide in LGBTQ+ individuals, especially youth, is a growing public health issue. However, the literature on this issue within the field of mass communication is under-developed. This study seeks to understand how the use of framing...
Under the auspices of privacy � or not : surveying the state judicial treatment of access to government records
(University of Missouri--Columbia, 2008)
While privacy is paramount to a person's liberty interest, it is not absolute in all circumstances. Often, public interests trump an individual's right to privacy. Since the enactment of freedom of information statutes by every state, there is a...
Explicating journalism-as-a-conversation : two experimental tests of online news
(University of Missouri--Columbia, 2009)
The concept of journalism as a conversation has been richly explored in descriptive studies for decades. Largely missing from the literature, though, are clear operationalizations that allow theory building for purposes ...
A qualitative study of factual correction requests for corporate reputation management
(University of Missouri--Columbia, 2014)
The effects of technology on newspaper copy editors' job satisfaction
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Copy editors have gained a reputation as the most dissatisfied workers in the newsroom. Identifying the causes of workplace stress and addressing those ...
How do you like this comment? : persuasive effects of online comments and heuristic cues in crisis communication context
(University of Missouri--Columbia, 2014)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The emergence of online communication reflects a shift in public relations (PR) roles, with more emphasis on interactive features in news such as writing online comments...
Do readers believe what they see? : reader acceptance of image manipulation
(University of Missouri--Columbia, 2009)
This study uses a random public sample to measure the level of acceptance the public has of various kinds of image adjustment/manipulation, to discover how frequently the respondents believe the same manipulations are performed on the news images...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
discourse, this study used a qualitative textual analysis to investigate ways in which three prominent advertising and PR trade publications, Ad Age, Adweek and PRWeek, have framed issues in the agency-client relationship from 2015-2017....
Lean and mean : determining how hiring multimedia journalists transforms communications teams
(University of Missouri--Columbia, 2018)
The purpose of this research was to determine if MMJs who previously worked in local TV news are adding efficiency and value to communications departments of non-publicly traded, non-Fortune 500 organizations located in TV news markets 1...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
business news coverage on the public perceptions of corporate reputation. The study uses the Annual Reputation Quotient SM study, a public opinion poll on corporate reputations, for selecting 20 companies each year from 2002 to 2004. The study analyzes...
Demystifying the private sector : the use of publicly accessible records to report on private equity firms
(University of Missouri--Columbia, 2023)
, thus giving journalists the tools to hold power to account and fulfill the watchdog role of the press. This research was conducted through the lens of political economy theory, which studies the relationships between individuals, governments and public...