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Now showing items 621-640 of 738
"Life is harder" : the perceived impact of a newspaper closure on community members
(University of Missouri--Columbia, 2019)
This study presents findings from 18 in-depth interviews with residents of a recent news desert and offers a systematic qualitative investigation of the perceived impact of a newspaper's closure on community members' ...
African American female aspiring journalists and the lack of African African American female television news directors and producers
(University of Missouri--Columbia, 2019)
African-American women have unique experiences in the workforce due to the intersectionality of their gender and race. Being a double minority has created challenges for them in various career paths, including U.S. television ...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ...
How brands engage with college students
(University of Missouri--Columbia, 2018)
With Facebook and digital technology being such a large part of everyday life now, it is important for advertisers to understand how best to utilize the power of these platforms to reach consumers. In order to examine ...
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
Mass media and public health organizations' efforts play a significant role in disseminating information and reducing the morbidity and mortality of infectious disease outbreaks. The vast amount of data generated about the ...
Differences in processing of interactive infographics on different screen sizes and interface types
(University of Missouri--Columbia, 2015)
This study investigated how the use of interactive media, specifically infographics, on touch screen devices of varying size affects the user's cognition. Such research fills a gap in research on both interactive graphics ...
Behind human faces : how exemplars experience the news process
(University of Missouri--Columbia, 2020)
Journalists often seek to put a "human face" on a systemic issue. The resulting source is an exemplar, or person whose story serves to illustrate a greater phenomenon. Journalism scholarship has examined why and how ...
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
The opioid epidemic has disproportionately affected the rural Appalachian region, and poverty is a root cause of this. However, both poverty and the Appalachian region are historically under-covered and negatively framed ...
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis ...
Using semi-structured interviews to examine how small clothing stores can effectively reach consumers through digital marketing
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This abstract explores how local clothing boutiques utilize digital marketing to promote business and create relationships with their consumers. Digital ...
Using Facebook for queering Islam
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study addresses the discourses surrounding queer Muslims by Muslims for Progressive Values (MPV). MPV, a non-profit rights organization based out ...
Effects of expressing emotion and altering loco color in organizational crisis responses
(University of Missouri--Columbia, 2017)
A crisis is inevitable. Any organization needs crisis communication plans and response strategies to protect themselves from reputational damage. This study examines whether employing sadness-expressive words and black-and-white ...
Effects of varying degrees of tobacco restrictions and messgage framing on college students' psychological reactance and attitudes toward tobacco-free campus policies
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Although the overall population of tobacco users in the United States is declining, tobacco use among college students is increasing. In response, ...
The discourse of outdoor food advertisements in Latino communities
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This paper focuses on analyzing the discourse surrounding food in outdoor advertisements in Latino communities. The following literature discusses ...
The validity and craft of write-around celebrity magazine profiles
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research is to discover the tools writers use to construct realistic profiles of celebrities whom have not consented to an interview. ...
A game of sexual violence : rape myths involving college athletes in media coverage
(University of Missouri--Columbia, 2016)
This study explored rape mythology and racialization in the rhetoric surrounding two college athletes accused of rape: Jameis Winston, a black football player, and Brock Turner, a white swimmer. The researcher conducted a ...
An exploration of contingency theory of accommodation : communicating environmental sustainability measures in Norway
(University of Missouri--Columbia, 2016)
Public relations literature suggests that there is a gap between existing public relations theory in a global context and what's needed, and this research aims to help fill that gap by testing existing manifestations of ...
A textual analysis of health-content framing in women's health and fitness magazines
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Women's Health, SELF and Shape are the top-three circulating women's health and fitness magazines. Thousands of women turn to these publications for ...
Access to electronic public records : a 50 state study
(University of Missouri--Columbia, 2016)
This research explores the accessibility of state public records in electronic format by examining certain specific factors that can define "accessibility." This study includes a 50-state (plus D.C.) survey to assess how ...
A textual analysis of public Facebook posts from disability advocates : examining how those with disabilities choose to represent themselves via social media
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Those with disabilities can post on any variety of social media platforms, using their own words and images to represent themselves as they choose. And ...