Search
Now showing items 661-680 of 779
Customizing content to find the right price for online news
(University of Missouri--Columbia, 2016)
Customization of local online news content based upon users' preferences could be a way that newspaper companies would attract more people to their websites. A survey of 384 people done using Amazon M-Turk in May 2015 found ...
A study of social media usage and interactions
(University of Missouri--Columbia, 2016)
In-depth interviews were conducted where 30 participants provided information about their social media usage and interactions with films online. Participants answered questions dealing with their average social media usage, ...
'It shouldn't have to be this way' : a focus group analysis of rape myths in Clery act timely warnings
(University of Missouri--Columbia, 2016)
Throughout the last several decades, there have been federal-level efforts to help eradicate rape-supportive cultures on college campuses across the country. Among those, the Clery Act and Title IX are heavy-hitters. ...
The model of contingent organization-public relationship : reconciling contingency and relationship management theory
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Organization-public relationship, as a key concept of public relations, has been extensively examined by global scholars. In 1984, Ferguson first pointed ...
Masculinity and the national hockey league: Hockey's gender constructions
(University of Missouri--Columbia, 2017)
As a part of gender studies, academics have shone a spotlight on hegemonic masculinity in Western society. One of the places where hegemony is most prevalent is in sports culture. The research in this document seeks to ...
Do fonts have politics? : typography and design of partisan and nonpartisan websites
(University of Missouri--Columbia, 2017)
This research identifies and analyzes design choices made by online liberal and conservative media outlets with a focus on typography to identify design elements and font characteristics as signs of political ideology. ...
Collaboration and separation : how news companies find innovation
(University of Missouri--Columbia, 2016)
This research examines issues arising when employees at news media companies attempt to collaborate with each other to create, develop and execute strategies intended to enhance the organization's financial standing. The ...
Exploring behavior on Facebook during the 2016 presidential election
(University of Missouri--Columbia, 2018)
This research explores behaviors on Facebook during the 2016 presidential election. Rooted in selective exposure theory, the study builds on established quantitative research. Prior research has shown social media users ...
Representations of intersectionality and class politics in coverage of national newspapers : a textual analysis of the housing crisis in 2006
(University of Missouri--Columbia, 2016)
The housing crisis of the early 2000s led to a number of defaulted loans and housing foreclosures in many areas of the country. Individuals of all socioeconomic classes felt the wrath of high interest rates on their mortgage ...
The Watts riots : a contemporary study of the news coverage of the riots
(University of Missouri--Columbia, 2016)
The Watts riots happened in Los Angeles, California, in 1965. It was six days of looting and burning, 34 deaths, thousands of arrests, and $40,000,000 in damages. This research questioned how the black California press ...
Happy to serve : the role of audience engagement in journalism job satisfaction
(University of Missouri--Columbia, 2018)
Journalism jobs have experienced significant changes in recent years. From adding multimedia skills in expectations during the era of convergence, to the current demand for audience engagement skills, practitioners have ...
Crisis communication : corporate social responsibility in Organizational Renewal Theory
(University of Missouri--Columbia, 2016)
This study further develops Organizational Renewal Theory through the incorporation of corporate social responsibility as a feature of a post crisis response strategy. Internal publics (e.g., employees of an organization, ...
Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...
Accessibility and social responsibility : exploring barriers to access on news websites for people who are d/Deaf or hard of hearing
(University of Missouri--Columbia, 2017)
The purpose of this research is to identify barriers to accessing online news for people who are d/Deaf or hard of hearing. Drawing from social responsibility theory, this research also seeks to understand the idea that ...
A study of legacy U.S. newspapers' digital subscription prices
(University of Missouri--Columbia, 2017)
Disruptive innovation of the newspaper industry is forcing publishers to reconsider reader revenue models as, on the whole, print subscription rates continue to fall and digital advertising revenue rates fail to pick up ...
Fighting homophily, homosociability, and social capital: How women in advertising network
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the experience of females in advertising and how gendered organizational practices, homophily and hegemonic masculinity impact a ...
Media industry employees weigh in on emotional intelligence and its effect on job satisfaction, loyalty and culture in organizations that have experienced staff reductions
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores emotional intelligence in newsrooms across the U.S. that have undergone staff reductions in the last five years, seeking to find ...
Cultural interpretation of pictorial metaphor in global advertising imagery
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As global advertising campaigns become more standardized, images are often employed to appeal to target markets that span a wide variety of cultures. ...
Resources for tackling post-traumatic stress disorder in local newsrooms
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] PTSD in journalism is a fairly new phenomenon. There is substantive research into how it affects individuals, however little research has been done ...