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Now showing items 681-700 of 738
Exporting Hollywood excellence : public relations excellence theory and the MPPDA's European public affairs program of the 1920s
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] To test the theory that the period between the mid-1920s and the 1950s was marked by the "two-way asymmetrical model" of public relations, this thesis ...
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
Mass media and public health organizations' efforts play a significant role in disseminating information and reducing the morbidity and mortality of infectious disease outbreaks. The vast amount of data generated about the ...
Understanding the practice and attitude of community engagement by journalists at American nonprofit newsrooms
(University of Missouri--Columbia, 2020)
Nonprofit journalism has been heralded as an alternative business model in the time of financial crisis for the news industry. As a result, community engagement has been increasingly adopted as a strategy by journalists. ...
Reinventing a moral mode : a textual analysis of 21st century "living Lei Fengs" in China Daily
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores how China Daily has extended the collective memory of iconic Chinese role model Lei Feng in articles about so-called "living Lei ...
"Hollywood and beyond" : an intersectional analysis of how Teen Vogue covered the #MeToo movement
(University of Missouri--Columbia, 2018)
Using Crenshaw's theory of intersectionality as a lens of analysis, this study asks how the teen magazine Teen Vogue reported on the rise of the #MeToo movement and how intersections of race, class and gender were represented ...
This is not a moment. This is a movement : how national newspapers reported 2015 protests against racism at the University of Missouri
(University of Missouri--Columbia, 2018)
In 2015, protests against racism at the University of Missouri upended the university. Journalists from news outlets throughout the U.S. descended on the Columbia campus to document the historic protest movement, which ...
Power, intersectionality and news photographs : a case study of Detroit free press and Michigan chronicle news photography between 1963 and 1967
(University of Missouri--Columbia, 2020)
This study seeks to examine the ways in which existent power structures of intersectionality influence visual media through a historical case study of news photography. Photography, a less subjective visual media than ...
The role of public information officers in local American government
(University of Missouri--Columbia, 2020)
Public information officers (PIOs) see themselves as the liaison between the agency they represent and the public. They come from various backgrounds including broadcast and print journalism, for profits and the advertising ...
News framing and public approval of the tax cuts and jobs act
(University of Missouri--Columbia, 2020)
This study is a content analysis of 291 news articles from the New York Times and the Associated Press about the debate and passage of the 2017 Tax Cuts and Jobs Act. This study looks at how the news framing and economic ...
Using semi-structured interviews to examine how small clothing stores can effectively reach consumers through digital marketing
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This abstract explores how local clothing boutiques utilize digital marketing to promote business and create relationships with their consumers. Digital ...
Buying blackness : Black audiences and sports advertising
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Blackness has a long history of being used to sell products. Advertisers lean on stereotypical representations to relate to the Black consumer, but to ...
A textual analysis of bottled water print ads
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Bottled water ads provide an opportunity to study a product that is essentially identical across brands. This research looks at the magazine print ...
How interactive infographics foster audience engagement
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Interactive infographics serve as a container that helps store and present information for journalists and newsrooms to the audience. The increasing ...
The guerrilla in town : influences on content production in exiled media
(University of Missouri--Columbia, 2020)
On 21 June 2011 Reeyot Alemu was detained by the Federal Police and later was charged with terrorism and sentenced for five years. Her detention is one of the several incidents in Ethiopia that illustrate how journalists ...
Second class : local and elite media framing of poverty in the Appalachian opioid epidemic
(University of Missouri--Columbia, 2018)
The opioid epidemic has disproportionately affected the rural Appalachian region, and poverty is a root cause of this. However, both poverty and the Appalachian region are historically under-covered and negatively framed ...
Source credibility and influencers: a qualitative study of the YouTube beauty community
(University of Missouri--Columbia, 2020)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI-COLUMBIA AT REQUEST OF AUTHOR.] With the oversaturation of beauty products in the market, consumers are increasingly having a hard time figuring out what the next best product ...
Behind human faces : how exemplars experience the news process
(University of Missouri--Columbia, 2020)
Journalists often seek to put a "human face" on a systemic issue. The resulting source is an exemplar, or person whose story serves to illustrate a greater phenomenon. Journalism scholarship has examined why and how ...
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)
This study examines the audience engagement of millennial digital magazine readers through a perspective of uses and gratifications theory. A survey was distributed to 175 college students to discover why digital magazine ...
Pro-environmental behaviors, sustainable advertising, and persuasion theory : a qualitative study on brands as an gent of change
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to explore existing research on sustainable advertising and pro-environmental behaviors through a persuasion theory lens. ...
The institutionalization of the technology field with journalism
(University of Missouri--Columbia, 2019)
The following analysis is the result of employing the constant comparative method to distinguish connections among data collected by way of semi-structured interviews with tech savvy individuals in the journalism field. ...