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Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)
For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...
Silent voices : the New York Times and the Washington Post coverage of the Rwandan genocide and the American response
(University of Missouri--Columbia, 2011)
The genocide in Rwanda was one of the worst human experiences within the 20th century. Throughout the 100 day genocide at least 800,000 people were killed, countless were wounded, and millions were displaced from their ...
Factors influencing media use in the evacuation decision-making process during approaching cyclones in the Bahamas
(University of Missouri--Columbia, 2011)
A survey of Bahamians living on the island of New Providence (N = 381) explored the different factors that influence media use in the evacuation decision-making process along with investigating the different outlets used ...
The framing of the Egyptian revolution portrayed through the Aljazeera and CNN media outlets and how they compare and contrast
(University of Missouri--Columbia, 2011)
This study examines the coverage of the Egyptian revolution of 2011 in the Arabic-language Aljazeera and the CNN news releases. By analyzing the framing of their news stories, this study compares and contrasts the news ...
Silence : the reasons why people may not communicate
(University of Missouri--Columbia, 2012)
This is a dissertation about how and why information does not flow in an industrial organization, and has impacts on owners, managers or employees when such issues as production errors, retention, or corporate survival are ...
How the relationship between public health information officers and journalists can affect media agenda-building : a coorientational approach
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study is three-fold. The first purpose is to investigate how public health information officers perceive health journalists in ...
A culture of audience engagement in the news industry
(University of Missouri--Columbia, 2011)
This research examines the concept of audience engagement in journalism, and the changing nature of the relationship between journalists and their audiences. It uses the theoretical framework of newsroom sociology and ...
Redefining community in the digital age : an examination of the physical and Facebook communities of Generation X
(University of Missouri--Columbia, 2011)
As technology evolves, it is reshaping the way that people communicate and define community. Online social networks, such as Facebook, bring people together in a digital environment. However, it is not clear whether ...
Tuning in to hooking up : an analysis of television's influence on thoughts of hook ups and commitment
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The goal of this experiment was to provide a better understanding of whether television portrayals of sexual behavior in the absence of a committed ...
The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to develop superior strategies to gain ...
Media assistance M&E and democratization measurement characteristics in USAID program reporting documents
(University of Missouri--Columbia, 2012)
International media assistance, the endeavor to help emerging nations and developing countries build or develop media similar in nature and function to those in existing liberal democracies, has greatly expanded since the ...
Promoting cause sponsorship on corporate web sites: perceived control of navigation, natural fit, and created fit
(University of Missouri--Columbia, 2011)
The purpose of the present research is to examine the role of perceived control of navigation in online sponsorship-linked marketing. Specifically, the proposed research examines the influence of three independent variables ...
Source credibility and the persuasiveness of public saftey messages communicated via social media
(University of Missouri--Columbia, 2012)
Social media communication networks such as Twitter and Facebook are changing the way organizations and communities alert the public of timely public safety information related to natural disasters, man-made events or other ...
Exploring the professional value systems of converged journalists : what are their values, and does the medium matter?
(University of Missouri--Columbia, 2012)
Scholars have suggested that journalists working in print and online media may emphasize their professional values differently. But what about those inhabiting both worlds? This study investigates the professional value ...
Hostile media effect : testing the effects of political candidates of varying race levels and political party affiliation as news article subjects
(University of Missouri--Columbia, 2011)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The perception that the media are biased against one's point of view is one that researchers have examined for more than two decades, and the theory ...
Framing the Catholic Church : the New York Times coverage of the Catholic Church 2006-2011
(University of Missouri--Columbia, 2011)
The Catholic Church is portrayed by the media in many different ways. Identifying these portrayals, help discover audience perceptions of the Catholic Church in the United States. Guided by the communication theories of ...
Cause exhaustion : how the loss of potency affects brand attitudes and intentions
(University of Missouri--Columbia, 2011)
The purpose of this study was to investigate if there was a significant relationship between a consumer's perceived frequency with which a cause is featured in cause-related marketing and brand-related attitudes and ...
Lasting legacies : a framing analysis of religion news online and in legacy media
(University of Missouri--Columbia, 2011)
This work examined 514 stories published at religion news niche websites, and the websites of legacy media in the U.S. to determine how stories about religion were framed online. Ten websites, chosen for their history of ...
Viral video advertisements : uses and gratifications research
(University of Missouri--Columbia, 2012)
This research seeks to ascertain the uses and gratifications achieved by their choice to disseminate video advertisements that they view on the internet, allowing the advertisement to spread in a viral nature. The goal is ...
It's about time : temporality in magazine feature stories
(University of Missouri--Columbia, 2012)
The media play a role in socially constructing time, among other things. This textual analysis examines how the concept of time is used in 12 award-winning magazine feature stories. This study was conducted to better ...