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Now showing items 741-760 of 762
An examination of black women's health information understanding and negotiation of engagement in skin whitening
(University of Missouri--Columbia, 2018)
Taking a domestic approach to understanding a global phenomenon, the purpose of this project is to illuminate how black women receive health information concerning skin whitening and how such information impacts black ...
The factors behind the fake news label : why some people distrust news media
(University of Missouri--Columbia, 2021)
News organizations across the country have struggled with the fake news labelling effect, meaning news one labels “fake” because one dislikes or disagrees with it, rather than the spread of misinformation itself, for a ...
A discussion of covid-19 vaccine in relation with traditional chinese medicine belief on weibo
(University of Missouri--Columbia, 2021)
Traditional Chinese medicine has been influencing Chinese people for thousands of years. Vaccine, as a means of western medicine, has been on the controversial side of traditional Chinese medicine. When it comes to disease, ...
Internal crisis communication : the effects of negative employee-organization relationships and negative emotions on reputation and employees' unsupportive behavior
(University of Missouri--Columbia, 2021)
This study examines the role that negative employee-organization relationships (NEORs) play in determining crisis outcomes (organization's internal reputation and employees' unsupportive behavior). Moreover, the study aims ...
How journalism educators discuss journalism law in their community of practice : insights from a qualitative textual analysis
(University of Missouri--Columbia, 2021)
Often, journalism teachers are the only ones at their school who do their job, and even when the positions are embedded in arts or English departments, it can be isolating. The Journalism Education Association's Listserv ...
The use of shape and color theory in interpreting character traits
(University of Missouri--Columbia, 2021)
Video games are richly ingrained in the world's media culture. Video games are rapidly growing their audience reach through new technological advances and innovative interactive engagement. Characters that create powerful ...
Gender role stereotypes and frames used by advertisers between portrayals of women, men, and non-binary individuals in Facebook advertising
(University of Missouri--Columbia, 2021)
The purpose of this study is to investigate the gender role stereotypes and framing effects in online digital advertisements. The literature review provides information about Framing theory and gender role stereotypes of ...
Journalists' role conceptions in covering sexual violence post-Weinstein
(University of Missouri--Columbia, 2020)
Since the publication of The New York Times article on Harvey Weinstein, journalists across the United States have had to adapt to a new reporting climate as it has evolved under the influence of the #MeToo movement. This ...
Business and editorial practices in digital native media in Mexico: an investigation into media routines
(University of Missouri--Columbia, 2022)
The current Mexican news market for online news is composed of legacy media companies that migrated to the internet, as well as media outlets that were born on the internet, known as digital native media. This new generation ...
A textual analysis of feminist journalism coverage of the #MeToo movement in Ms. and Jezebel
(University of Missouri--Columbia, 2022)
Since October 2017, many people have shared their experiences as sexual assault survivors on social media using #MeToo, and the #MeToo movement has been covered extensively by media outlets. The purpose of this qualitative ...
Relationship counseling for advertising agencies and clients : a textual analysis of framing in trade publications
(University of Missouri--Columbia, 2018)
Although the conflicts between agencies and clients have existed for as long as advertising agencies have existed, agencies and clients have appeared to face increasing difficulty maintaining their relationships. Many ...
Lean and mean : determining how hiring multimedia journalists transforms communications teams
(University of Missouri--Columbia, 2018)
The purpose of this research was to determine if MMJs who previously worked in local TV news are adding efficiency and value to communications departments of non-publicly traded, non-Fortune 500 organizations located in ...
Understanding wellness for young adults through Instagram influencers' content
(University of Missouri--Columbia, 2021)
Wellness has become an increasingly popular trend for young adults that brands and advertisers have been trying to keep up with. Wellness has taken on a muddled meaning with each product marketing different wellness ...
Serious comedy: how late-night shows framed COVID-19
(University of Missouri--Columbia, 2022)
During the beginning of the COVID-19 pandemic, late-night shows served as alternative news sources. This thesis analyzed how late-night shows used storytelling strategies to frame the pandemic as a serious issue at a time ...
Through the looking-glass: how scientists view journalists and science news
(University of Missouri--Columbia, 2022)
This research aims to better understand the relationship between scientists and journalists from a scientist's point of view, how scientists view science news, and how this view has changed or stayed the same over twenty ...
Disseminating research findings about substance use: effects of inoculation messages, message sources, and visual representations
(University of Missouri--Columbia, 2021)
The dissemination of scientific knowledge to the public is important, because the public's increased awareness and knowledge of science and scientific findings can contribute to creating healthy discourses about relevant ...
Using communicative patterns to predict Twitter users' social capital, likability, and popularity gains with natural language processing
(University of Missouri--Columbia, 2021)
Social media constructs a computer-mediated public space where individuals' visibility and influence can be quantitatively measured by the number of likes, retweets, and followers they receive. These metrics serve as a ...
The soft sell : understanding the shared values initiative through the lens of the theory of planned behavior
(University of Missouri--Columbia, 2020)
This research provides an analysis of the Shared Values Initiative (SVI) through the lens of the Theory of Planned Behavior (TPB) in order to both better understand the program and to explore how an academic advertising ...
The effects of Instagram's idealized portrayals of motherhood on new mothers' well-being
(University of Missouri--Columbia, 2021)
Similar to how early mass media idealized the experience of motherhood through content such as celebrity mother profiles in magazines, social media is now disseminating idealized portrayals of motherhood that may be putting ...
Participatory effects of political satire revisited in the age of digital media : the role of hard news, political expression and social media
(University of Missouri--Columbia, 2019)
This study examines the participatory effects of political satire, specifically late-night talk shows, in the age of digital media. Based on the O-S-R-O-R (background Orientation-Stimulus-Reasoning-outcome Orientation-Response) ...