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Now showing items 61-80 of 169
Media performance and democratic rule in East Africa : agenda setting and agenda building influences on public attitudes
(University of Missouri--Columbia, 2008)
This dissertation examined the media influence and the government influence on public attitudes on issues concerning democratic rule in the East African Community (EAC). I proceeded under the assumption that the influence ...
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)
This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ...
Government controls of American correspondents in China
(University of Missouri--Columbia, 2008)
This study examined the controls placed on American news correspondents by the Chinese government during an unprecedented period of transition in China's history. Correspondents were interviewed in Beijing to identify the ...
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)
During the age of Jackson, freedom of expression benefited Native Americans and African-Americans in the United States, as it helped them to battle against misrepresentation and controls of information and to develop a ...
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)
Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and ...
Managing "Amazonia": a cultural case study of female leadership at the Sarasota Herald-Tribune
(University of Missouri--Columbia, 2004)
This ethnographic study, the first comprehensive examination of a newspaper managed by women at its highest levels, found that female leaders made some differences in newsroom management and culture, and, to a lesser degree, ...
The elite press, the Bush administration, and Iraq: ideology confines scrutiny in the Post and the Times
(University of Missouri--Columbia, 2005)
This study examines whether ideology or a reliance on official sources is the primary influence upon the elite media during times of armed conflict by analyzing the Iraq war coverage in the Washington Post and the New York ...
What's the quality of breast cancer information you read online?: a comparative analysis of breast cancer information quality in commercial vs. nonprofit websites
(University of Missouri--Columbia, 2005)
Eighty five million Americans access the Internet for health information. But lacks of content regulation, free access, and increased marketing potential have meant that content providers increasingly heed to the call of ...
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)
Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ...
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)
This study sought to explore how personal medical crises are narrated in Glamour, a popular women's magazine. The study employed Kenneth Burke's dramatism, specifically his pentad and the concepts of guilt and redemption ...
The effects of online content structure on attention & memory: exploring optimal structure for news on corporate web sites
(University of Missouri--Columbia, 2005)
This study examined the effects of online content structure on attention and memory as indicators to overall communication effectiveness. For the purposes of this study, content structure was defined as either Bite-Snack-Meal ...
Media coverage of the new economy
(University of Missouri--Columbia, 2005)
The late 1990's represented a time of unprecedented economic growth. However, the economic bubble ultimately burst and the nation entered into a recession. Following the crash, there was speculation that the media were ...
Interactivity and personalization in product presentation on e-commerce websites
(University of Missouri--Columbia, 2005)
Growing interest in e-commerce necessitates research to determine how to effectively use this medium. Of the features on these websites, product presentation is an important form of advertising. This research focuses on ...
The role of TV Globo Internacional for Brazilian immigrants in south Florida and Toronto
(University of Missouri--Columbia, 2006)
The role of Globo Internacional, a transnational channel, for Brazilians is examined in South Florida and Toronto using the lens of cultural studies. Until the last century, immigrants were arguably forced to assimilate ...
The value of banner advertising on the web
(University of Missouri--Columbia, 2006)
This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ...
Now to war: a textual analysis of embedded print reporters in the second Iraq war
(University of Missouri--Columbia, 2006)
This study investigated how the embedding program used by the American military during the second Persian Gulf War affected the coverage of six print reporters who participated in it. This qualitative study analyzed eight ...
A content analytic comparison of news frames in English- and Spanish-language newspapers
(University of Missouri--Columbia, 2006)
As the Hispanic population in the United States tops 40 million people, it is important to look at ways in which American and Latino cultures compare and interact. More than any other U.S. immigrant group, Hispanics rely ...
Matters of highest public interest and concern: New York Times Co. v. Sullivan and the continuing evolution of the commercial speech doctrine
(University of Missouri--Columbia, 2006)
This study examines the 1964 Supreme Court case New York Times Co. v. Sullivan and its influence on the Court's modern commercial speech doctrine. Although Sullivan is mostly remembered for revolutionizing libel law, as a ...
The impact of gender on the use of metaphors in media reports covering the 2003 Gulf War in Iraq
(University of Missouri--Columbia, 2006)
This study investigates whether gender of the reporter or the source has an impact on the metaphors that are used in media reports on the 2003 war in Iraq. War metaphors previously exposed by other research are explored ...
Young blood: persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads
(University of Missouri--Columbia, 2006)
Communication professionals must find ways to recruit more donors to give blood more times to continue meeting the demand for a safe and adequate blood supply. Young people could supply blood for years to come if they ...