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Now showing items 61-80 of 202
She's too pretty : how model attractiveness and social comparison impact consumer self-esteem and purchase intention
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The current research was performed to determine the relationships between model attractiveness, social comparison, consumer self-esteem, and consumer ...
A case study of NPR music
(University of Missouri--Columbia, 2013)
The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a ...
The effect of modality and response strategy on evaluations of credibility and reputation
(University of Missouri--Columbia, 2013)
Crisis situations represent major threats to the perceptions of companies by their key publics. This study draws from existing research in an effort to understand how the crisis response message characteristics of modality ...
An online disconnect : a case study of the effect of social media on a metropolitan newsroom's organizational culture
(University of Missouri--Columbia, 2013)
This research explores the role of social media use in a traditional newsroom by examining how reporters and editors use social media tools, particularly Twitter and Facebook, in their day-to-day work activities. It uses ...
The ever-evolving reporter: examining an organizational culture inspired effect on the psychological climate of television reporters in the digital age
(University of Missouri--Columbia, 2013)
Now that multi-platform products are fully in use in a constant integration of new media technologies in television newsrooms, it is important to discover how television reporters are relating to the changing workplace ...
Taking Root: The Route of the Broadcast Journalism Curriculum at the Missouri School of Journalism
(University of Missouri--Columbia, 2011)
When broadcasting emerged as a new field, it ushered in a period of exploration for industry professionals as well as journalism educators. Such was the backdrop for the Missouri School of Journalism in the 1930s when ...
Media use amongst American expatriates in South Korea
(University of Missouri--Columbia, 2013)
This research studies the media consumption of audiences who are living in a foreign country, specifically American expatriates in South Korea. The individuals in this population retain some aspects of how they obtained ...
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)
Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ...
A study of cancer metaphors : how metaphors vary in four newspapers of varying audience literacy
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Writers learn early to write for their audiences. Recent research shows health journalists do write for their audiences. However, how does coverage for ...
"Acting white" on social media : a study of African Americans' racial identity performance on Twitter
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] "Acting White" exists within minority communities across North America and the globe as a scarlet letter of shame to those perceived as performing an ...
Reporting complex legal issues: an examination of the reportage on Citizens United and ACA
(University of Missouri--Columbia, 2013)
This study looked at the reportage of Citizens United v. Federal Election Commission and National Federation of Independent Business v. Sebelius from the New York Times, the USA Today and The Washington Post. Through the ...
Elevating the news :how engagement editors assess success in their community engagement efforts
(University of Missouri--Columbia, 2013)
Community engagement is a news industry buzzword that has recently seen professionalization in newsrooms in the form of a community engagement editor. Little research has been done on this type of editor and how they know ...
Filling the statehouse void :the ideology of online non-profit news sites
(University of Missouri--Columbia, 2013)
The number of traditional news reporters present in state capitols is decreasing across the United States. Non-traditional online news organizations are attempting to fill that void. These entities, many of them non-profit ...
Constructing scarcity: a rhetorical analysis of natural resource journalism
(University of Missouri--Columbia, 2013)
The subject of natural resource scarcity has occupied the minds of social scientists since the 17th century. Scarcity is a difficult concept to define and yet more difficult to predict. It is partly subjective, partly ...
Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of beauty and non-beauty product ads featuring sexual ...
How can they remember it? : the effect of presentation format and information density on mulitmedia message processing
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores how presentation format and information density affect resource allocation and memory. A psychological experiment was conducted ...
Point, set, match : examining the impact of athlete endorser familiarity and endorser/product congruency on consumer attitudes, purchase intentions, and percieved [sic] endorser credibility
(University of Missouri--Columbia, 2012)
The purpose of this research is to examine the impact of professional athlete endorser familiarity and endorser/product congruency on consumer attitudes towards the brand, consumer attitudes towards the ad, consumer purchase ...
How relationships between reporters and editors affect productivity in the newsroom
(University of Missouri--Columbia, 2013)
This study looked at the types of relationships between editors and reporters, how they regard each other personally, the desired level of editor involvement in a reporter's work, how reporters and editors define productivity ...
Cultural analysis of hero frames in American and North Korean media: focusing on tragedy and glorification
(University of Missouri--Columbia, 2013)
Both the U.S. media and The Rodong Sinmun, the state news website of North Korea, used hero frames to describe each other. The hero frame of the United States described itself as a hero, North Korea and Middle Eastern ...
Editorial personality: factors that make editorial writers successful
(University of Missouri--Columbia, 2013)
Hank Waters has written thousands of editorials for the Columbia Daily Tribune. His editorial voice and personality are synonymous with the Columbia, Mo newspaper, producing deep connections with the readers. By conducting ...