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Now showing items 61-80 of 341
The role of product category involvement when stealing thunder during organizational crises
(University of Missouri--Columbia, 2010)
critical for organizations and public relations practitioners to be readily prepared with crisis communication strategies. One type of proactive disclosure, and the focus of this study, is "stealing thunder." This tactic is used to minimize the impact...
Concentration and consolidation : how chain ownership affects newspaper front-page content
(University of Missouri--Columbia, 2019)
Ownership by newspaper chains in the United States has become the norm, rather than the outlier, in the past half-century. While proponents of this model of ownership claim that chain newspapers are no different from ...
The cable TV news industry at 30 years: time to change the model that changed broadcast news?
(University of Missouri--Columbia, 2011)
As the cable television news industry enters its fourth decade of existence, are cable TV news broadcasters doing everything they can to hold on to viewers, and prevent losing audience market share to the almost ubiquitous ...
A quantitative content analysis of errors and inaccuracies in Missouri newspaper information graphics
(University of Missouri--Columbia, 2009)
This quantitative content analysis examined a total of 143 infographics in 201 issues of 42 daily newspapers. Of the 143 infographics examined, 57 errors were identified. The study concludes the overwhelming majority of ...
Effects of message appeal and efficacy belief on perceptions of oral health messages
(University of Missouri--Columbia, 2018)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined how different type of message appeal and efficacy belief influenced college-aged populations' perceived effectiveness of oral health ...
Contextual effects of geographic, economic, political regions on issue salience and salience of an issue's attributes : hierarchical linear modeling of agenda setting
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated issue salience and salience of Economy's attributes on the public agenda by taking a multilevel approach to the data. The data consisted of a two...
The million dollar question : a quantitative analysis of audience uses and gratifications in digital magazines
(University of Missouri--Columbia, 2019)
This study examines the audience engagement of millennial digital magazine readers through a perspective of uses and gratifications theory. A survey was distributed to 175 college students to discover why digital magazine ...
Media usage of journalism students of the University of Missouri--Columbia
(University of Missouri--Columbia, 2007)
The Internet has become ubiquitous in many Americans' lives, raising questions about its effect on traditional media usage. Given this, how do today's journalism students - the future leaders of journalism - use the Internet ...
A study of evaluation research in two public relations firms
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As more organizations employ public relations practitioners, evaluation research is needed to help practitioners prove their worth. Too often the evaluation step is skipped...
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)
of the multinationals, but also better understanding the corporations' communication approaches to both the government and the public in a social setting that is different than that in the United States....
A textual analysis of women's health magazines : how women's health magazines set the agenda for women's beliefs about cardiovascular disease
(University of Missouri--Columbia, 2018)
to gain insight into what messages women may be internalizing about heart disease because of the messages they are viewing in mainstream publications designed to provide health information. Through an analysis of 349 articles (n = 349), the researcher...
The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, gaining...
Comparisons between coverage of heart disease: content analysis of mainstream and black newspapers, 2004
(University of Missouri--Columbia, 2009)
This study compared the content of heart disease-related news stories in Black and mainstream newspapers to examine how each type of newspaper covered the disease. The method was a content analysis of two Black and two ...
Trained to censor? : a study of student expression issues in Missouri principal preparation programs
(University of Missouri--Columbia, 2010)
student expression and how those issues are presented in their courses. Finally, a statewide survey of public high school principals measured administrator knowledge of and attitudes toward both student expression and their leadership training. The results...
Readers' perceived credibility and attitudes toward custom and consumer magazines
(University of Missouri--Columbia, 2019)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Extending prior research on source credibility, this study investigated readers' perceived credibility and attitudes toward custom and consumer magazines ...
Newspaper circulation scandals : testing a new dimension of media credibility
(University of Missouri--Columbia, 2009)
and compensation as restitution. The response rate to the survey was insufficient to conduct meaningful statistical analysis but provided valuable descriptive conclusions and an argument for future study....
Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)
Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral intent. Environmental...
Visualizing COVID-19 with data: the effects of individual differences on perception of data in news
(University of Missouri--Columbia, 2021)
Mass media and public health organizations' efforts play a significant role in disseminating information and reducing the morbidity and mortality of infectious disease outbreaks. The vast amount of data generated about the pandemic led...
Through the looking-glass: how scientists view journalists and science news
(University of Missouri--Columbia, 2022)
their own research with the public. This research allowed an untarnished view through the looking-glass and into scientists' thoughts on the role journalists play in disseminating science news. Although surveyed scientists weigh the pros and cons...
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)
Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...