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User-generated content as war and peace journalism in the wake of terror
(University of Missouri--Columbia, 2018)
This framing analysis explores how broadcast news networks with a large international audience incorporate user-generated content (UGC) in reports immediately following a terrorist attack and how these reports contribute ...
Optimizing omni-channel grocery shopping : marketing communications strategies for independent grocery retailers
(University of Missouri--Columbia, 2018)
This study tests which incentives or messaging (if any) motivates consumers to start online grocery shopping with independent grocery retailers by applying the diffusion theory. Online grocery shopping is important to study ...
Framing practices of wire services in modern wartime : international frames during the final six months of the Battle of Aleppo
(University of Missouri--Columbia, 2018)
This thesis focuses on the journalistic articles published by three major wire services-Associated Press, Reuters, and TASS -- during the final six months of the Battle of Aleppo, a major offensive that essentially tilted ...
"The food is so good" : why consumers positively cope with product-harm crisis
(University of Missouri--Columbia, 2018)
Using Chipotle E. coli outbreak as context for product-harm crisis, this study examines the nuanced nature of consumer thinking and why consumers adopt coping behaviors or perceptions toward the crisis. The lack of analysis ...
Silicon valley and the new gatekeepers : an institutional view of journalism, technology, and social sharing of news /
(University of Missouri--Columbia, 2016)
The digital disruption of journalism has raised questions about how journalism is supported financially and how citizens get access to news. In this dissertation, a quantitative content analysis and three qualitative textual ...
2014 Ebola newspaper coverage : through the lens of Orientalism
(University of Missouri--Columbia, 2017)
This study is a critical discourse analysis of United States (U.S.) newspaper coverage of the 2014 Ebola outbreak and its representation of West Africa in relation to the West. The study sought to determine whether the ...
Preventing inaccurate media : a gatekeeping analysis of how news managers are overseeing the process of citizen journalism
(University of Missouri--Columbia, 2018)
This research examines the process that news managers at local broadcast television stations use when vetting user-generated content or citizen journalism, focusing on techniques used for verification and implications for ...
Consumers' social media advocacy behaviors of luxury brands : an explanatory framework /
(University of Missouri--Columbia, 2016)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In the age of the internet, social media have emerged as the most powerful marketing tool around the world. Social media have the power to amplify ...
The Panama Papers : collaboration and the data/story searching mechanisms in the international investigative journalism project
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The Panama Papers was a global project that united approximately 400 journalists worldwide. Their investigations are based on 11.5 million leaked ...
Mobile banking : what drives consumer adoption
(University of Missouri--Columbia, 2017)
There's an app for that! Thanks to smartphone penetration, one technological revolution has spawned the creation of countless mobile innovations, including mobile banking which allows users to manage their finances from ...
Stripped down and flawed : demystifying journalism heroes and villains on film in the 1970s and 2010s
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Since the early days of film, the journalist has been a stalwart character, embodying either role of the hero or villain amid other archetypes like ...
Reporting on the court of public opinion : how BuzzFeed and The New York Times covered the Brock Turner case
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] In January 2015, a 19-year-old named Brock Turner sexually assaulted an unconscious and intoxicated young woman behind a dumpster near Stanford ...
Nonprofit communication in the social media age : a study of communication and activism on Twitter
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study uses a summative textual analysis to examine nonprofit communications on Twitter, in an attempt to discover what kind of strategic communication ...
If you are feeling confident enough, do not hesitate to reveal who you really are : extension of Baker, Honea, and Russell (2004)
(University of Missouri--Columbia, 2017)
Due to the competitive advertising environment, marketers have been employing different executional factors including humor and narrative feature within the advertising. Based on the Network of Model of Memory, Baker, ...
Beliefs about individuals with disability as related to media portrayal of disability in Glee
(University of Missouri--Columbia, 2016)
This study explores how exposure to disability portrayal on television is related to beliefs about individuals with disability. This study uses show-specific cultivation theory and its discussion of how television viewing ...
To clickbait or not to clickbait? : an examination of clickbait headline effects on source credibility
(University of Missouri--Columbia, 2016)
One content marketing strategy currently proliferating on Facebook is the use of "clickbait," or sensational, headlines to attract readers to view the content being marketed. The aim of this study is to examine how the use ...
The impact of the 2015 refugee crisis on the international place brand of Hungary
(University of Missouri--Columbia, 2016)
This quantitative study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both short and long terms. The study supports the application of quantitative ...
News media literacy and social media usage
(University of Missouri--Columbia, 2016)
This study measured levels of news media literacy and social media usage among 370 undergraduate journalism students at three institutions in two states. The research posited that high levels of social media usage would ...
Is there journalism without democracy? normative role conceptions and practices of journalists in an autocratic regime
(University of Missouri--Columbia, 2017)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The purpose of this dissertation is to call for a more inclusive interpretation of journalism and investigate how journalists in non-democratic regimes ...
Exploring the effect of news message complexity on cognitive complexity and attitude extremity
(University of Missouri--Columbia, 2014)
This thesis explores how the number of perspectives presented in a news story influences cognitive complexity and attitude extremity. I hypothesized that a news message featuring more than two perspectives – a complex story ...