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Now showing items 81-100 of 779
What changes in media risk frames reveal about changing attitudes toward modern life: the case of the Greek Press, 1977-2004
(University of Missouri--Columbia, 2006)
Some social scientists note that Westerners have become disenchanted with their society, which they see as promoting industrial development and a soul less consumerism that are out of control and destroying the natural ...
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)
During the age of Jackson, freedom of expression benefited Native Americans and African-Americans in the United States, as it helped them to battle against misrepresentation and controls of information and to develop a ...
Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)
Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ...
The rise and fall of fad diets: how the news media frame and represent the Atkins diet, 1972-2005
(University of Missouri--Columbia, 2006)
The purpose of this research is to study how newspapers, an important outlet from which individuals seek health information, frame fad diets. This study examines coverage of the Atkins diet, one of the most popular fad ...
A content analytic comparison of news frames in English- and Spanish-language newspapers
(University of Missouri--Columbia, 2006)
As the Hispanic population in the United States tops 40 million people, it is important to look at ways in which American and Latino cultures compare and interact. More than any other U.S. immigrant group, Hispanics rely ...
Organizational attachment of newspaper reporters: how professional sentiments come into play
(University of Missouri--Columbia, 2006)
This study explores how newspaper reporters become attached to their organizations, specifically focusing on the dynamics between attachment, professional sentiments and workplace relationships. Attachment is defined as a ...
The value of banner advertising on the web
(University of Missouri--Columbia, 2006)
This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ...
Matters of highest public interest and concern: New York Times Co. v. Sullivan and the continuing evolution of the commercial speech doctrine
(University of Missouri--Columbia, 2006)
This study examines the 1964 Supreme Court case New York Times Co. v. Sullivan and its influence on the Court's modern commercial speech doctrine. Although Sullivan is mostly remembered for revolutionizing libel law, as a ...
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...
Building the future: newspaper culture and innovation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As the business environment erodes for newspapers and the need for change becomes ever more pressing, it is important to look at how the organizational ...
The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, ...
Interviews with founders of twenty-four-hour local cable news channels: why and how they started the business
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The early history of twenty-four-hour local cable news channels is explored through research and interviews with the men who launched the first seven ...
Media framing and conflict : a content analysis of the South Korean hostage case
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study aims to explore how the media frames conflicts by analyzing specific elements in the news coverage of the South Korean hostage case in ...
Agenda-setting effects of television news coverage on perceptions of corporate reputation
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis applies agenda setting as a general theory of mass communication in a TV business news setting and is an empirical investigation of the ...
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, ...
Blogging for participants: framing the candidate blog for mobilization
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effects of message framing on intentions to participate on behalf of a political candidate, as well as the moderating role of ...
Cognitive processing of news as a function of structure : a comparison between inverted pyramid and chronology
(University of Missouri--Columbia, 2008)
Little has changed in how written news is structured, even as the newspaper industry changes dramatically. One of the most entrenched news routines, the inverted pyramid, continues to persist in both print and online news. ...
A study of the changing television newsrooms with the diffusion of internet technologies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The Internet has revolutionized the way local television newsrooms operate. From news promotion to newscasts, almost every element of daily work within ...
An organizational analysis of internally marketed branding strategies
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ...
News media's asymmetric response to the economy and its impact on the public perception
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study investigated whether write more about negative economic news and people pay more attention to negative than positive economic news. It also ...