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Now showing items 101-120 of 202
Public schools in crisis: a content analysis of news framing since No Child Left Behind
(University of Missouri--Columbia, 2013)
Public confidence in the U.S. education system has steadily eroded as a prevailing narrative has formed in the news media claiming that public schools are failing and in crisis. Yet, student academic performance has increased ...
Tweeting the headlines: the impact of social media endorsement on young adult news readers
(University of Missouri--Columbia, 2013)
Since the Internet became a mainstream form of communications in 1999, journalism has become a multi-platform discipline. Twitter is a social media site that is emerging as an avenue for getting news online. Previous ...
Uses & gratifications theory in online commenter culture
(University of Missouri--Columbia, 2013)
While other research has focused on the effect that online commenting can have on news sites, little has addressed the reasons that online commenters participate, the needs that online commenting behavior meets and the ...
Why do people post online? : an analysis of the online review posting (ORP) scale as an extension to the web motivation inventory (WMI)
(University of Missouri--Columbia, 2013)
Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications ...
Reader perception of the usefulness and credibility of journalistic automotive reviews
(University of Missouri--Columbia, 2013)
The aim of this research is to examine the usefulness of journalistic automotive reviews from the perspective of readers making purchase decisions. Additionally, this study also looked at the perceived credibility of the ...
Reaching beyond immediate followers : an examination of accidental discovery of information on the US Embassy's microblog in China
(University of Missouri--Columbia, 2013)
Scholars believe Internet usage can be highly selective, and thus people are divided into fragmented and polarized groups (see Sunstein, 2006). This study focuses on the specific case of China's microblog, called "Weibo." ...
Emotional and cognitive processing of traffic safety messages
(University of Missouri--Columbia, 2013)
This study examines the role of framing and empathy in persuasive messages. Twenty professionally produced traffic safety public service announcements (PSAs) were used as stimuli in a 2 (frame: gain v. loss) x 2 (empathy: ...
Understanding engagement: exploring how young non-professional journalists think about civic engagement
(University of Missouri--Columbia, 2013)
This study explores the understanding young citizen journalists have of civic engagement. It is based upon 10 semi-structured, in-depth interviews with youth and community media participants, ages 18 to 25. Those interviews, ...
Exploring the virtual communities of college football fans : the uses and gratifications of online message boards
(University of Missouri--Columbia, 2010)
In light of the uses and gratifications theory, this study examined how college football fans use online message boards, what their motivations are for using online message boards, and whether online message boards are ...
Satisfaction and journalism: a study of newsroom happiness and its implications in print design
(University of Missouri--Columbia, 2012)
The implementation of news design studios has sparked questions among news professionals. Little research has been done about the removal of the designers from the newsroom, and this could be some of the first academic ...
What, you care? : the effective use of aversive evoking content in viral videos for advocacy group advertising
(University of Missouri--Columbia, 2012)
The current research examined the use of aversive evoking content in advocacy viral videos and how the use of such content affected a person's intention to forward the message. In a 3 (Intensity) x 3 (Video) x 3 (Order) ...
Qualitative analysis of the impact of a mass shooting on a broadcast journalist
(University of Missouri--Columbia, 2013)
This research examines the impact of the Aurora, Colo., movie theater shooting on first-responding journalists, focusing on their professional lives and reporting techniques. The research was completed using a qualitative ...
A content analysis of reproductive health articles in Jezebel.com and Glamour.com
(University of Missouri--Columbia, 2013)
This study explored health coverage by the popular women's websites Glamour.com and Jezebel.com from May through October 2012. In these months preceding the November 2012 U.S. election, the media frequently referenced "The ...
Advertising on Facebook fan pages : the influence of self-referencing appeals and ad types on consumers' attitudes and purchase intentions
(University of Missouri--Columbia, 2012)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] As a vehicle for promotional messages, Facebook fan pages have become widely used by an increasing number of companies and organizations. It is necessary ...
Putting the best news forward: the influence of pressure to be a community booster on community newspaper gatekeepers
(University of Missouri--Columbia, 2013)
The purpose of this study was to examine whether newspaper editors feel pressure to be a community booster and how such pressure affects their gatekeeping process. The study used a qualitative method, consisting of ...
Bridging the visual-verbal divide in college mass communications programs
(University of Missouri--Columbia, 2013)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today, all communications products are multimodal, employing a variety of communications techniques, from writing to graphics (and more), in one product. ...
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?
(University of Missouri--Columbia, 2013)
This study examined how management executives from news and advertising departments at daily print newspaper organizations see their own roles, as well as how aware they are of what is going on in the other department. ...
Editing for taste in a 24-hour news cycle : balancing immediacy and sensationalism against the role of the journalist in the case of Nodar Kumaritashvili
(University of Missouri--Columbia, 2013)
This single case study examined the ethical decision making process involved in the decision to publish or withhold disturbing images of Nodar Kumartashvili's fatal luge accident during the 2010 Olympics. Interviewing a ...
Reshaping the "God beat" : how three community news websites frame religion
(University of Missouri--Columbia, 2012)
With a downsizing of newspaper staff and an upswing in Internet use, the religion beat has had to adapt, much like the rest of journalism. In some cases, the religion beat has been cut. But some publications maintain the ...
Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)
For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ...