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Now showing items 141-160 of 190
A study of snark in news media
(University of Missouri--Columbia, 2009)
This study sought to examine the journalistic tone of snark. How does a snarky news tone affect audience reception among readers of both hard news and soft news stories? Specifically, the study sought to find how snark ...
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)
A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ...
Smart, sultry and surly : a textual analysis of the portrayal of women scientists in film, 1962 - 2005
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this study was to evaluate the portrayal of women scientists on film and what kinds of messages these films are sending about a woman's ...
Cultural values, emotions and information : a comparison of webpages from two culturally different countries
(University of Missouri--Columbia, 2008)
The present study empirically tested Triandis and Gelfand's (1998) four dimensional cultural theory, and evaluate the usage of standardization advertising strategies. The method used was content analysis. Product-based ...
Interactivity and personalization in product presentation on e-commerce websites
(University of Missouri--Columbia, 2005)
Growing interest in e-commerce necessitates research to determine how to effectively use this medium. Of the features on these websites, product presentation is an important form of advertising. This research focuses on ...
Refresh : examining the production of celebrity news in an online environment
(University of Missouri--Columbia, 2008)
This case study examines the newsgathering processes and production of an entertainment website, Futé, and asks how newsroom routines, organizational structure and culture of a virtual newsroom shape editorial content. ...
When response is news : individual reactions to news websites that solicit reader opinion as moderated by need for closure
(University of Missouri--Columbia, 2009)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study of undergraduate and graduate students (N=61) examined individual reactions to news websites that solicit immediate reader opinion as ...
The effect of brand name congruity and product category on consumers' attitudes toward brand names
(University of Missouri--Columbia, 2008)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The purpose of this research paper is to examine the attitudes that are associated with brand name congruity and product categories. More specifically, ...
A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages
(University of Missouri--Columbia, 2008)
This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ...
Motive, mode and satisfaction with e-tailing sites: a technology acceptance perspective
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Consumers' satisfaction with the e-tailing sites plays a key role in determining the success of e-commerce, yet little research has been done on the ...
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)
, to decide for themselves the goals, modes, styles, and languages of public discourse." This dissertation puts rhetorical sovereignty into a historical context, finding that the concept may promote freedom of expression and the right of rhetorical...
Words and rumors of words : comparative war rhetorics
(University of Missouri--Columbia, 2009)
This thesis surveys how democratic governments convince their people to go to war and to continue fighting unpopular wars by exploring the relationship between contemporary and classical war rhetoric. Focusing on the ...
Making movies that matter : how documentary films persuade viewers' beliefs, attitudes, and behaviors
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This exploratory triangulated study attempts to better explain how two current social issue documentaries, FLOW: For the Love of Water and Food Fight, ...
Life and war in Korea : photographic portrayals of the Korean War in Life magazine, July 1950 - August 1953
(University of Missouri--Columbia, 2008)
This study examines the visual portrayal of the Korean War, as presented in Life magazine from July 1950 through August 1953, by adopting the theoretical framework of framing and cultural studies and by combining two ...
Blogging for participants: framing the candidate blog for mobilization
(University of Missouri--Columbia, 2007)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effects of message framing on intentions to participate on behalf of a political candidate, as well as the moderating role of ...
Communicating medical advances in television health news : the influence of a human interest frame on audiences' cognitive and emotional responses
(University of Missouri--Columbia, 2010)
The dissemination of scientific advances in medicine became popular in television health news over the last few decades. The purpose of this study is to investigate the influence of news frames in television health news ...
Framing theory and operation Iraqi freedom: an analysis of news frames and the 2003 conflict in Iraq
(University of Missouri--Columbia, 2005)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This master's thesis analyzes newspaper coverage of Operation Iraqi Freedom, the conflict in Iraq that officially began on March 19, 2003 and ended on ...
An online disconnect : a case study of the effect of social media on a metropolitan newsroom's organizational culture
(University of Missouri--Columbia, 2013)
This research explores the role of social media use in a traditional newsroom by examining how reporters and editors use social media tools, particularly Twitter and Facebook, in their day-to-day work activities. It uses ...
Saigon to Baghdad : comparing combat correspondents' experiences in Vietnam and Iraq
(University of Missouri--Columbia, 2008)
This study compared the responses of journalists who covered the Vietnam War with responses of reporters who covered the conflict in Iraq to measure differences and similarities. The comparison showed that reporters working ...
The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
(University of Missouri--Columbia, 2009)
This research sought to understand whether or not direct-to-consumer prescription drug ads (DTC ads) made people think about their own death (referred to as mortality salience) and what effects these thoughts had on people's ...