Browsing University of Missouri-Columbia by Thesis Advisor "Craft, Stephanie"
Now showing items 1-12 of 12
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Changing lives, changing media : an investigation of the correlation between life transition and news media use
(University of Missouri--Columbia, 2012)For decades, marketing researchers have been interested in understanding the relationship between life-changing events and individual consumer preferences and behaviors. Researchers have examined the influences of significant ... -
Creating a culture :
(University of Missouri--Columbia, 2013)The main purpose of this research is to demonstrate how cultures and subcultures can be created and disseminated through media, and how newer forms of media such as websites can have a tangible effect on the content of ... -
The credible brand model : the effects of ideological congruency and customer-based brand equity on media and message credibility
(University of Missouri--Columbia, 2008)This study proposes and tests the credible brand model (CBM), a model that explicates the processes by which media audiences make credibility judgments about media outlets and their products. The primary postulate of the ... -
Everybody loves "Sideways": patterns of consensus (and lack thereof) among movie critics in 2004
(University of Missouri--Columbia, 2005)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Research on pack journalism tends to focus on the seeming homogeneity in much reporting of hard news. This study examines similar tendencies among film ... -
"A good line of advertising:" the historical development of children's advertising as reflected in St. Nicholas Magazine, 1873-1905
(University of Missouri--Columbia, 2007)Media researchers often assume that children's advertising began in the early days of radio and television broadcasting. In fact, it had begun nearly a half century earlier within the pages of children's magazines. One of ... -
Ideology of the air : communication policy and the public interest in the United States and Great Britain, 1896-1935
(University of Missouri--Columbia, 2011)Communication policymakers must consider policy options for structure and regulation when confronted with new media technologies. In the 1920s and 1930s, with the advent of radio broadcasting, policymakers in the United ... -
Refresh : examining the production of celebrity news in an online environment
(University of Missouri--Columbia, 2008)This case study examines the newsgathering processes and production of an entertainment website, Futé, and asks how newsroom routines, organizational structure and culture of a virtual newsroom shape editorial content. ... -
Reporting on rape : myths, context and sources
(University of Missouri--Columbia, 2014)This content analysis study examines how rape was portrayed in print news articles from 1996 to 2012. The study explores this topic from three perspectives. First, it examines whether four particular rape myths were present: ... -
Responsibility framing and the Obama health care reform bill
(University of Missouri--Columbia, 2010)The purpose of this research was to examine early online news coverage of the Obama health care reform bill by both Foxnews.com and MSNBC.com. The study aimed to look at framing techniques and whether or not these ... -
Role of the media during political events in authoritarian, democratization and democratic periods in Korea
(University of Missouri--Columbia, 2010)This research examined the role of the media during three different significant events in political transitions in Korea, namely the Kwangju massacre of 1980, the democratic elections of 1987, and the candlelight protests ... -
The socially filtered media agenda : a study of agenda setting among news outlets on Twitter
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines whether and how Twitter users set the agenda for legacy media outlets by sharing news URLs. It also investigates which news story ... -
When hegemony prevails : a discourse analysis of two Korean newspapers during the 2008 financial crisis
(University of Missouri--Columbia, 2011)This research seeks to find out if the American hegemonic ideology was embedded in two Korean newspapers (conservative and progressive) during the U.S. financial crisis of 2008. In addition, it seeks to explore how American ...