Browsing University of Missouri-Columbia by Thesis Advisor "Duffy, Margaret E., 1950-"
Now showing items 1-20 of 31
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Advertising ethics: a client perspective
(University of Missouri--Columbia, 2013)This study examines how clients at large companies view advertising ethics. In-depth interviews were conducted with 16 high-ranking advertising clients in the New York area and six other cities. The focus was on the ethics ... -
Building the future: newspaper culture and innovation
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] As the business environment erodes for newspapers and the need for change becomes ever more pressing, it is important to look at how the organizational ... -
Competing fantasies of humans and machines: Symbolic convergences in artificial intelligence events coverage
(University of Missouri--Columbia, 2017)This research analyzes coverage of major artificial intelligence events representing the thematic concept of "man versus machine." Rooted in grounded theory and rhetorical criticism, this research applies symbolic convergence ... -
Creativity and change : how experience, environment and approach to creating advertisements have evolved for copywriters
(University of Missouri--Columbia, 2016)Examines how those tasked with creativity in advertising perceive their work and role over a period of considerable economic and technological change. This qualitative study adds insights and expands previous empirical ... -
Disease as drama: dramatistic constructs and models of redemption in covering illness in Glamour magazine
(University of Missouri--Columbia, 2005)This study sought to explore how personal medical crises are narrated in Glamour, a popular women's magazine. The study employed Kenneth Burke's dramatism, specifically his pentad and the concepts of guilt and redemption ... -
Eco-labeled food : how environmentally-conscious consumers perceive, interpret, and use eco-labels as signals
(University of Missouri--Columbia, 2016)This research explores how different characteristics of eco-labels signal environmental qualities of a product to environmentally-conscious consumers and seeks to understand how environmentally-conscious consumers perceive, ... -
Enabled and constrained : culture, ethics and structuration in an advertising agency
(University of Missouri--Columbia, 2013)Understanding the complexity of advertising ethics mandates an organizational approach to empirical research. Organizational culture affords attention to not only the advertising practitioner's perspectives of ethics, but ... -
The ever-evolving reporter: examining an organizational culture inspired effect on the psychological climate of television reporters in the digital age
(University of Missouri--Columbia, 2013)Now that multi-platform products are fully in use in a constant integration of new media technologies in television newsrooms, it is important to discover how television reporters are relating to the changing workplace ... -
Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing
(University of Missouri--Columbia, 2009)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] By using the contingency theory as the theoretical framework, this study examines the communication patterns of multinational corporations with both ... -
Examining twitter engagement in newspaper sports beat reporters' live-game coverage
(University of Missouri--Columbia, 2016)Newspaper sports beat reporters have experienced challenges to their workflow as social media, such as Twitter, has emerged as an essential tool in the reporting of livegame events. The purpose of this study is to assess ... -
Exploring "connectivity" at the college newspaper : can it help explain the success of the collegiate press?
(University of Missouri--Columbia, 2009)The purpose of this study is to explore whether "connectivity" - the level of intimacy journalists have with their communities and how it influences their jobs - is at work in collegiate journalism. This qualitative study ... -
Gender dynamics in the advertising industry : the interplay of workplace culture and career advancement
(University of Missouri--Columbia, 2017)This thesis addresses a central research problem related to gender in the advertising industry. It outlines existing literature from various scholarly traditions, including gender studies, consumer behavior, evolutionary ... -
History at risk : a survey to determine the size and status of local television news archives in the United States
(University of Missouri--Columbia, 2010)It is a generally accepted fact that local television news archives are slowly deteriorating. In 1999 the AMIA created the "Preserving Local Television Case Studies and Symposium Project Proposal". One of its goals was a ... -
Humanitarian frames and humanitarian soft power in Darfur : advocacy frames in a humanitarian crisis
(University of Missouri--Columbia, 2012)Conflict in Darfur has raged since 2003, and Non-Governmental Organizations (NGOs) and advocacy groups have been supporting efforts to quell the violence and bring stability and humanitarian relief to Darfur. Both operational ... -
The impact of interactive media on community engagement : building support for K-12 public schools
(University of Missouri--Columbia, 2012)This research analyzed the interactive media platforms and surveyed communications professionals in six Colorado public school districts to identify the mechanisms used to effectively foster a sense of community and ... -
Jazz hands in the 21st century : how Broadway marketing navigates social media
(University of Missouri--Columbia, 2016)Social media marketing has become one of the most prevalent tools advertisers and marketers are using to share their brand or product's story today. Through platforms like Facebook, Twitter, Instagram, Snapchat, and ... -
Left behind : a textual analysis of media frames from national tv journalists covering Hurricane Katrina's evacuation centers
(University of Missouri--Columbia, 2008)Before and after Hurricane Katrina struck in the fall of 2005, journalists made vital decisions to report on life and death issues. Those decisions framed news coverage in ways, among others, that depicted conflict, ... -
The legitimization by American newspapers of employees who are fired for social media posting or the employers who fired them : a framing analysis
(University of Missouri--Columbia, 2014) -
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?
(University of Missouri--Columbia, 2013)This study examined how management executives from news and advertising departments at daily print newspaper organizations see their own roles, as well as how aware they are of what is going on in the other department. ... -
Perceptions of Facebook and Twitter as sources of health information among African-American women
(University of Missouri--Columbia, 2017)Objective: The purpose of this study was to explore how African-American women perceive Facebook and Twitter as sources for information about heart disease. Methods: A qualitative study was conducted among 23 women between ...