Browsing University of Missouri-Columbia by Thesis Advisor "Heiman, Suzette"
Now showing items 1-6 of 6
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Applying T.G. Page's scale for measuring base crisis response : a series of crises at the University of Missouri in fall 2015
(University of Missouri--Columbia, 2021)This study extends theory in crisis communication by analyzing a series of crises that occurred at the University of Missouri (MU) in fall 2015 as a test case for applying T.G. Page's scale for measuring base crisis response. ... -
Eat local, shop local ... give local: small nonprofits can capitalize on millennial cohort's core value of civic-mindedness by emphasizing local ties
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] The competition for donors is fiercer than ever as the nonprofit sector continues to expand. And, as the existing donor base ages, it becomes ... -
Nonprofit communication & brand building
(University of Missouri--Columbia, 2013)This study examines the brand-building efforts of nine nonprofit organizations through semi-structured interviews with nonprofit employees and through the grounded theory method. Questions focused on the efforts made by ... -
A study of how political candidates use persuasive messages on Twitter, specifically toward women voters
(University of Missouri--Columbia, 2019)This purpose of this qualitative research is to analyze how political candidates use persuasive messages on Twitter, specifically toward women voters. The use of Twitter by political candidates has become extremely more ... -
UNICEF's Tap Project : an analysis of western representation of third world others and their environment
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examines the representations of Third World Others and their environment in the United Nation Children's Fund (UNICEF)'s online Tap Project ... -
Wingman, warrior, airman : branding the U.S. Air Force
(University of Missouri--Columbia, 2010)Since the U.S. Air Force's inception in 1946, even after 60 years of air superiority and dominance, the Air Force struggles to find a recognizable image and identity among the five services, to include the U.S. Army, Navy, ...