Browsing University of Missouri-Columbia by Thesis Advisor "Len-Ríos, Maria Elizabeth, 1971-"
Now showing items 1-13 of 13
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Advocating for the voiceless : a study on the persuasive effectiveness of human trafficking awareness PSAs
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The present study uses the Theory of Planned Behavioral, the Theory of Reasoned Action and the Integrated Behavioral Model to analyze how audiences ... -
Broadcasting rights and the business behind network news: a content analysis of television news coverage of the 2008 Olympic Games
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Broadcasting rights are a multi-million dollar investment made by a television network to secure exclusive rights to a sports or entertainment event. ... -
Can public relations professionals help span the boundaries between scientists and journalists, and does this function help increase accuracy of news articles about public health?
(University of Missouri--Columbia, 2008)A function of public relations professionals working for public health agencies is to perform a boundary-spanning role, facilitating communication between public health professionals and the news media. The purpose of this ... -
Comparisons between coverage of heart disease: content analysis of mainstream and black newspapers, 2004
(University of Missouri--Columbia, 2009)This study compared the content of heart disease-related news stories in Black and mainstream newspapers to examine how each type of newspaper covered the disease. The method was a content analysis of two Black and two ... -
Exploring how female public relations managers in higher-education institutions gain influence
(University of Missouri--Columbia, 2013)This study explored how female public relations (PR) managers working in higher-education institutions perceive that they gain influence in their jobs as communicators. To this end, the researcher conducted 12 semi-structured ... -
Gender, leadership and public relations
(University of Missouri--Columbia, 2008)Women dominate public relations, making up 70 percent of its work force; however, women only fill 20 percent of the top leadership roles in major agencies. The issue of gender and leadership in public relations needs to ... -
The perceived role of Spanish-language journalists in one newspaper in the U.S. South: a case study
(University of Missouri--Columbia, 2014) -
The power of video pitching in heathcare news stories
(University of Missouri--Columbia, 2011)For decades the news release has been a staple of public relations tool kits. But now with so much available information on the internet, there are options to enhance the traditional news release with supplements like links ... -
Proactive self-disclosure of threats : the effects of voluntary disclosure of corporate issues on perceived organizational transparency, credibility, and perceived severity of issues
(University of Missouri--Columbia, 2012)Guided by the public relations literature of stealing thunder and organizational transparency, this study examined the effects of corporations' self-disclosure claims of their issues via Facebook on audience perceptions. ... -
The real people speak: public relations practices of Alaska native corporations
(University of Missouri--Columbia, 2012)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] The overall goal of this study was the exploration of the development and use of public relations techniques by Alaska Native corporations, which are ... -
The role of product category involvement when stealing thunder during organizational crises
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Today's media landscape, which is based on instant news dissemination, allows a crisis to quickly be brought upon an individual or an organization. It ... -
The role of work preferences in the disparity between females in public relations and females leading public relations
(University of Missouri--Columbia, 2011)This study examines the choices of Public Relations practitioners in an agency setting to analyze their preferences for work-life balance and the domestic division of labor. The in-depth interviews of 10 practitioners were ... -
University website marketing discourse and the Hispanic audience
(University of Missouri--Columbia, 2014)This research analyzes the discursive and rhetorical strategies used by universities to market themselves through their institutional websites. The research compares three Hispanic Serving Institutions (HSIs) with three ...