Browsing University of Missouri-Columbia by Thesis Advisor "Rodgers, Shelly (Shelly Lannette), 1965-"
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Why do people post online?: an analysis of the online review posting (ORP) scale as an extension to the web motivation inventory (WMI) (University of Missouri--Columbia, 2013)Online motives are one of the most important starting points for understanding online consumer behavior (Rodgers & Thorson, 2000). The present research draws from existing research and the larger uses and gratifications ...