Browsing University of Missouri-Columbia by Thesis Advisor "Steffens, Martha"
Now showing items 1-8 of 8
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The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to develop superior strategies to gain ... -
How did business journalism outlets cover President Donald Trump's immigration ban using framing, hierarchical cluster analysis and a professional analysis at bloomberg news?
(University of Missouri--Columbia, 2017)The purpose of this project was to identify the ideologies behind each of the outlets' coverage of President Donald Trump's first immigration ban, through framing and a hierarchical cluster analysis. The analysis found ... -
Investor publications' reporting on the Great Recession of 2007-2009
(University of Missouri--Columbia, 2015)Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ... -
Objectivity under fire: Media coverage of the 10th anniversary of the start of the Iraq war
(University of Missouri--Columbia, 2014)An examination of elite newspaper coverage of the tenth anniversary of the start of the Iraq War to see how the coverage was framed and whether bias was apparent. The study performed a textual analysis of two leading ... -
Perceptions of framing by economists and business journalists
(University of Missouri--Columbia, 2016)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Economists and business journalists have an interesting relationship. Although neither is dependent on the other exclusively, business ... -
Qualitative analysis of the impact of a mass shooting on a broadcast journalist
(University of Missouri--Columbia, 2013)This research examines the impact of the Aurora, Colo., movie theater shooting on first-responding journalists, focusing on their professional lives and reporting techniques. The research was completed using a qualitative ... -
A study of legacy U.S. newspapers' digital subscription prices
(University of Missouri--Columbia, 2017)Disruptive innovation of the newspaper industry is forcing publishers to reconsider reader revenue models as, on the whole, print subscription rates continue to fall and digital advertising revenue rates fail to pick up ... -
The use of infographics in newspapers' business reporting about global market swing
(University of Missouri--Columbia, 2016)In the spring of 2016, I took part in the Washington Program to finish the graduation project for my master's degree. I worked as an intern at Al Jazeera English for their program "The Stream". Through this internship, I ...