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dc.contributor.advisorHutchinson, Sandra L. (Sandra Lynn), 1956-eng
dc.contributor.authorVanderbout, Jenne L., 1973-eng
dc.date.issued2010eng
dc.date.submitted2010 Falleng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on December 7, 2010).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisor: Dr. Sandy Hutchinson.eng
dc.descriptionVita.eng
dc.descriptionPh. D. University of Missouri--Columbia 2010.eng
dc.description.abstractThe purpose of this qualitative study was to explore how the undergraduate student experience impacts the development of alumni loyalty, when loyalty forms, and in what ways alumni exhibit loyalty to their alma mater. Data was collected through thirty semi-structured individual interviews, fifteen donors and fifteen non-donors, and two focus groups. Participants were alumni of a midsized, comprehensive, Midwestern institution. Data indicated that there are some differences between the donor and non-donor groups. Donors tended to have stronger relationships that were maintained over time, believed they had changed while attending the university, and thought their education had provided them a foundation for life. Donors tended to have more than one degree and more than one degree from the same institution. Non-donors were overall positive, but seemed to not have the same investment in the institution, and had to rely more on loans to pay for their education. Views on loyalty were similar across both groups, but donors indicated more of an attachment. Both groups believed that support was making a financial gift to the institution. The focus groups had similar beliefs as the interview participants, however they believed involvement was key to long term engagement, while involvement in both donor groups was consistent. Findings indicate the relationships formed while a student play an important role in the formation of loyalty and long-term affiliation with the institution. In addition, the alumni's satisfaction with overall student experience impacts both relationships and loyalty.eng
dc.description.bibrefIncludes bibliographical references.eng
dc.format.extentxi, 223 pageseng
dc.identifier.oclc706817823eng
dc.identifier.urihttps://hdl.handle.net/10355/10241
dc.identifier.urihttps://doi.org/10.32469/10355/10241eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcshUniversities and colleges -- Alumni and alumnaeeng
dc.subject.lcshLoyaltyeng
dc.subject.lcshUndergraduateseng
dc.titleImpact the undergraduate student experience has on the development of alumni loyaltyeng
dc.typeThesiseng
thesis.degree.disciplineEducational leadership and policy analysis (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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