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dc.contributor.advisorMoen, Daryl R.eng
dc.contributor.authorTammeus, Lisen, 1972-eng
dc.date.issued2010eng
dc.date.submitted2010 Falleng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on April 1, 2011).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionThesis advisor: Professor Daryl Moen.eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionM.A. University of Missouri--Columbia 2010.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Journalism.eng
dc.description.abstractThe purpose of this research is to develop a content management tool that can assist college and university alumni magazine editors in discerning the types of stories that resonate with the various audiences their publications serve. This tool is designed to help editors and administrators make public relations decisions with their university's largest print communications vehicle. The SSORTR tool seeks to assess any university magazine feature story on six factors and produce scores that will help editors better determine content mix. To test SSORTR, alumni magazine editors were asked to independently use the tool to rate a group of 10 stories from past issues of a public Midwestern university's alumni publication. The results were promising in that there was consensus in how editors rated the majority of factors, and there were relatively few scoring disparities. As university resources and budgets continue to tighten, editors will face increasing competition for a shrinking news/feature hole in their publications as well as pressure to show the value of the investment in their magazines. To be able to demonstrate, for example, that articles with particular SSORTR score are popular with readers or lead to certain reader actions would be tremendously advantageous in making difficult decisions about content and in effectively designing the magazine's overall communications strategy.eng
dc.format.extentv, 40 pageseng
dc.identifier.merlinb8219340xeng
dc.identifier.oclc712806583eng
dc.identifier.urihttp://hdl.handle.net/10355/10542
dc.identifier.urihttps://doi.org/10.32469/10355/10542
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartof2010 Freely available theses (MU)eng
dc.relation.ispartofcommunityUniversity of Missouri-Columbia. Graduate School. Theses and Dissertations. Theses. 2010 Theseseng
dc.subject.lcshCollege student newspapers and periodicalseng
dc.subject.lcshJournalism, Collegeeng
dc.subject.lcshPeriodicals -- Management -- Computer programseng
dc.subject.lcshInformation storage and retrieval systems -- Serial publications -- Managementeng
dc.titleThe SSORTR content management tool as a compass for the alumni magazine editoreng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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