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dc.contributor.advisorRodgers, Shelly (Shelly Lannette), 1965-eng
dc.contributor.authorShields, Kirsten Welton, 1978-eng
dc.coverage.spatialVirginia -- Roanokeeng
dc.date.issued2010eng
dc.date.submitted2010 Falleng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on April 29, 2011).eng
dc.descriptionThesis advisor: Shelly Rodgers.eng
dc.descriptionM. A. University of Missouri-Columbia 2010.eng
dc.description.abstract[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] A case study reviewing a local media, its publication and presentation about a nonprofit organization and the similarly-named physical neighborhood it represents. This research evaluates the media by using a content analysis method to determine the origin of a common public opinion. The analysis evaluates word interpretation, event coverage and tone to determine a change of representation over a ten-year period. The research found that positive word usage increased, positive tone decreased and positive event coverage increased over the decade period studied. The research suggests ways for nonprofits to improve public opinion and increase publicity.eng
dc.description.bibrefIncludes bibliographical references (pages 82-87).eng
dc.format.extentv, 29 pageseng
dc.identifier.merlinb82286279eng
dc.identifier.oclc717484890eng
dc.identifier.urihttps://doi.org/10.32469/10355/10651eng
dc.identifier.urihttps://hdl.handle.net/10355/10651
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcommunityUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.rightsAccess is limited to the campus of the University of Missouri--Columbia.eng
dc.subject.lcshNonprofit organizations -- Public opinioneng
dc.subject.lcshNonprofit organizations -- Press coverageeng
dc.subject.lcshLocal mass mediaeng
dc.titleA study of public opinion relative to organizations : reviewing representation of local media and nonprofit organizationseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.A.eng


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