Shared more. Cited more. Safe forever.
    • advanced search
    • submit works
    • about
    • help
    • contact us
    • login
    View Item 
    •   MOspace Home
    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
    • Division of Applied Social Sciences (MU)
    • Department of Agricultural Economics (MU)
    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 14, no.1 (2011)
    • View Item
    •   MOspace Home
    • University of Missouri-Columbia
    • College of Agriculture, Food and Natural Resources (MU)
    • Division of Applied Social Sciences (MU)
    • Department of Agricultural Economics (MU)
    • Economics and Management of Agrobiotechnology Center (MU)
    • AgBioForum (Journal)
    • AgBioForum, vol. 14, no.1 (2011)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    advanced searchsubmit worksabouthelpcontact us

    Browse

    All of MOspaceCommunities & CollectionsDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis SemesterThis CollectionDate IssuedAuthor/ContributorTitleIdentifierThesis DepartmentThesis AdvisorThesis Semester

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular AuthorsStatistics by Referrer

    Factors Affecting Italian Consumer Attitudes Toward Functional Foods

    Annunziata, Azzurra
    Vecchio, Riccardo
    View/Open
    [PDF] FactorsAffectingItalianConsumer.pdf (110.1Kb)
    Date
    2011
    Format
    Article
    Metadata
    [+] Show full item record
    Abstract
    Healthier food products have entered the global markets with force in the past few years and have rapidly gained market shares. The food industry has reacted to this trend by developing a growing variety of new products with health-related claims and images. This article, applying factor and cluster analysis, elicited consumer behavior toward functional foods (FF). Data were gathered through a quantitative survey conducted on 400 Italian food shoppers. Principal components' analysis highlighted the key role played by the perception of healthiness in determining shoppers' attitudes toward FF. Cluster analysis revealed three groups of respondents with different levels of confidence, satisfaction, and perceived healthiness of FF. In addition, demographic characteristics appeared to be only partially correlated with the acceptance of these products, a fact that confirms previous literature. Findings bring to light interesting market opportunities for policy makers and food companies.
    URI
    http://hdl.handle.net/10355/10725
    Citation
    AgBioForum, 14(1) 2011: 20-32.
    Rights
    OpenAccess.
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
    Collections
    • AgBioForum, vol. 14, no.1 (2011)

    Send Feedback
    hosted by University of Missouri Library Systems
     

     


    Send Feedback
    hosted by University of Missouri Library Systems