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dc.contributor.advisorCameron, Glen T.eng
dc.contributor.authorHorn, Adam E., 1971-eng
dc.date.issued2010eng
dc.date.submitted2010 Springeng
dc.descriptionTitle from PDF of title page (University of Missouri--Columbia, viewed on October 21, 2010).eng
dc.descriptionThe entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file.eng
dc.descriptionDissertation advisor: Dr. Glen T. Cameron.eng
dc.descriptionVita.eng
dc.descriptionPh. D. University of Missouri--Columbia 2010.eng
dc.description.abstractSeeking to explore new areas of image management, this dissertation applied the constant comparative method to in-depth interviews of sports public relations practitioners. The result is the discovery of a new concept not found in current image management literature: pertinacious image. Pertinacious image occurs after an athlete (individual) has committed or allegedly committed some type of offensive act and, as a result, is now saddled with a new, more negative image based on the offensive act. Though the new image is considered undesired, evidence suggests that the athlete could leverage the new undesired image for profitable gain. The evidence offered in this dissertation redresses traditional assumptions found in the current image management literature and in traditional image management practice in the marketplace. The pertinacious image model is advanced as a way of helping to explain and understand the concept. The implications of the findings offer a new concept for scholars to study and for practitioners to employ relating to the field of sports public relations, with the possibility of extending into other areas of public relations.eng
dc.description.bibrefIncludes bibliographical referenceseng
dc.format.extentxi, 199 pageseng
dc.identifier.oclc727367867eng
dc.identifier.urihttps://doi.org/10.32469/10355/10794eng
dc.identifier.urihttps://hdl.handle.net/10355/10794
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertations.eng
dc.rightsOpenAccess.eng
dc.rights.licenseThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
dc.subject.lcshSports -- Public relationseng
dc.subject.lcshAthletes -- Public opinioneng
dc.subject.lcshCommunication in sportseng
dc.subject.lcshSports journalismeng
dc.titlePertinacious image : investigating a dimension of image management in sports public relationseng
dc.typeThesiseng
thesis.degree.disciplineJournalism (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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