A content analysis of information about Ozempic on Instagram
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The prescription drug Ozempic has become a media sensation for weight loss, even though the drug is not intended for weight loss purposes and is not approved by the FDA for weight loss. Using the quantitative content analysis method and the social learning theory as a framework, this study explored the presence of the thin ideal and misinformation in Instagram posts under the hashtag #Ozempic. The sample consisted of 400 posts from November 2024 through February 2025. The findings indicate that misinformation is highly prevalent in Instagram posts about Ozempic, misinformation is highly likely to appear in posts with the thin ideal, engagement metrics increase because of misinformation, and posts about Ozempic do not contain enough drug information for viewers to make informed decisions about the drug. Additionally, the thin ideal was present in most posts, along with the presence of statements about weight loss. New policies may need to be put in place for social media discourse to protect audiences from misinformation that could lead to harmful health behavior changes.
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M.A.