Browsing 2011 Theses (MU) by Thesis Semester "2011 Fall"
Now showing items 1-20 of 93
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Advertising following negative publicity : the effect of content arousal on positivity and attitude toward the brand after a corporate crisis
(University of Missouri--Columbia, 2011)This study investigates whether positive emotion-arousing ads following a corporate crisis can evoke positivity and repair attitude toward the brand. A fractional factorial experiment was conducted to examine participants' ... -
Argument quality in Pulitzer Prize-winning reporting
(University of Missouri--Columbia, 2011)This thesis uses techniques and theory from argumentation, informal logic, and critical thinking to assess the quality of arguments presented by journalists in Pulitzer Prize-winning stories. Journalists strive to inform ... -
Assessing grassland distributions and spatio-temporal variations in the U.S. Great Plains with MODIS imagery
(University of Missouri--Columbia, 2011)The North American Great Plains is the primary grassland in the United States. Both cool season grasses (CSG) and warm season grasses (WSG) grow in the Great Plains, with their distributions vary with environmental conditions ... -
Bridge approach slab analysis and design incorporating elastic soil support
(University of Missouri--Columbia, 2011)The development of equations necessary for the analysis of finite bridge approach slabs (BAS) on elastic soil support is reported in this thesis. Results are compared for moments and shear forces governing the design for ... -
The caul theme in Tina McElroy Ansa's novels
(University of Missouri--Columbia, 2011)This thesis examines Tina McElroy Ansa's cultural validation of the caul and its aesthetic application as literary device in her novels Baby of the Family (1989), The Hand I Fan With (1996), You Know Better (2002) and Ugly ... -
Cause exhaustion : how the loss of potency affects brand attitudes and intentions
(University of Missouri--Columbia, 2011)The purpose of this study was to investigate if there was a significant relationship between a consumer's perceived frequency with which a cause is featured in cause-related marketing and brand-related attitudes and ... -
Characterization of ion sources for compact accelerator neutron production
(University of Missouri--Columbia, 2011)Compact neutron interrogation systems are a good candidate for use in active interrogation systems when large scale active or passive interrogation systems are not ideal. Field emitter arrays and plasma ion sources could ... -
Come to nothing
(University of Missouri--Columbia, 2011)These drawings are an intense exploration of the concept, establishment, and power of the "Ideal" through the historical interventions of minimalism, utopia, perspective, printmaking, and drawing. There is an important ... -
Comparison of long-term CIDR-based protocols to synchronize estrus in postpartum beef cows
(University of Missouri--Columbia, 2011)Estrus synchronization and artificial insemination are two of the most important management practices available to producers to increase reproductive performance in a beef cow-calf operation. Unfortunately, a small number ... -
Consistecy [sic] in reporting of lifetime alcohol use disorder diagnoses
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Previous research suggests a decline in the rate of lifetime alcohol use disorders (AUD) over time, indicating possible psychometric problems with ... -
A culture of audience engagement in the news industry
(University of Missouri--Columbia, 2011)This research examines the concept of audience engagement in journalism, and the changing nature of the relationship between journalists and their audiences. It uses the theoretical framework of newsroom sociology and ... -
Cytauxzoon felis : an emerging feline pathogen and potential therapy
(University of Missouri--Columbia, 2011)Cytauxzoon felis is a pathogenic hemoprotozoal parasite of Felidae. We were able to document, via both piroplasm detection and PCR analysis, a chronic carrier state in naturally infected captive bred tigers as well as ... -
Data privacy in the newsroom : the ethical justifications of using user data in the reporting process
(University of Missouri--Columbia, 2011)This study analyzes website privacy policies used by major news corporations and attempts to understand the newsroom ethics policies as applied to protecting personal information collected about readers. The confluence of ... -
The Design and analysis of a HA/PLA pedicle screw for spinal fusion
(University of Missouri--Columbia, 2011)Metallic pedicle screws have been widely used in the orthopaedic field to treat spinal diseases. Although spinal screws have improved over the last few decades, there is still sometimes a need for a second painful surgery ... -
Design and optimization of a Mars sample return mission with nuclear thermal rockets
(University of Missouri--Columbia, 2011)Nuclear thermal propulsion (NTP) is recognized as the only solution to human exploration of the near planets during the next several decades, but NTP currently receives little funding for development. In order to foster ... -
Design and simulation analysis of MEMS parallel plate capacitor models for voltage conversion and power harvesting
(University of Missouri--Columbia, 2011)In environment, unwanted and undamped vibrations are abundantly available which can be converted into electrical energy and used for energy harvesting. This paper contains the design, modeling and simulation results of ... -
Determinants of child malnutrtrition in the Democratic Republic of the Congo
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This thesis is an empirical study which aims to find the socio-economic factors that impact on nutritional status of Congolese children under five and ... -
Determining the relative effects of volumetric water content and dry density on the dielectric constant of soils
(University of Missouri--Columbia, 2011)Non destructive subsurface investigation using electromagnetic (EM) waves is a growing technique in geotechnical engineering (Mohamed 2006). The ability to "see" under the Earth's surface without having to excavate is ... -
Development and application of variable rate irrigation techniques on non-uniform soils using center-pivot irrigation systems
(University of Missouri--Columbia, 2011)Variable rate irrigation was studied for the production of corn and rice on a nonuniform soil texture using a three tower, conventional, center-pivot irrigation system on the East Marsh Pivot (Marsh Pivot) at the University ... -
Differences in seedling vigor among diverse cotton genotypes
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Stand establishment and early vigor are critical to the successful production of cotton. However, there is a lack of information on the genetics and ...